Brag
For industrial businesses done being the world's best-kept secret
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Brag
Lu par :
Jacqui Daley
Acheter pour 16,99 €
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Lu par :
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Jacqui Daley
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De :
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Jacqui Daley
BRAG is a practical guide for manufacturers, engineering firms, defence suppliers, mining companies, energy businesses and other technical B2B organisations ready to stop being the world’s best-kept secret.
Written and narrated by Australian marketing strategist Jacqui Daley, BRAG draws on 25 years of experience working with industrial businesses and understanding what makes marketing in these complex markets different.
In sectors shaped by long sales cycles, technical decision-makers, procurement processes and commercial risk, marketing is not about shouting louder. It is about making capability visible, credible and easier to buy.
BRAG shows how marketing can operate as a genuine commercial capability. It covers market research, strategy, brand, websites, marketing technology, content, sales and marketing alignment, measurement and the effective use of AI, while addressing the practical realities of limited resources, compliance requirements and an overreliance on referrals.
For marketers, it provides the language, structure and confidence to translate technical expertise into messages the market cares about and demonstrate marketing’s value internally.
For business owners and leaders, it explains what good marketing actually requires, how to support it properly and why it deserves a place at the leadership table.
With case studies, checkpoints and leadership insights throughout, BRAG is a practical playbook for industrial businesses that want to be better positioned, better understood and better equipped to grow.
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