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Description

The critical answers every 21st century business needs. 

This exciting new book from the prestigious Boston Consulting Group details the nine core strategies that will help companies keep customers, attract quality talent, generate revenue and improve the communities around them, in the face of new disruptive forces. 

Beyond Great gives listeners everywhere the strategies they need to navigate a daunting new era of technological, economic and social change. Supported by years of research and hands-on consulting practice, it presents a comprehensive framework for building a high-performing, adaptive and socially responsible global company. 

The audiobook begins by taking an incisive look at the disruptive forces transforming globalisation, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. The authors then offer nine core strategies that will help businesses today address and exploit these forces. 

Through compelling stories from international companies like Rolls-Royce, Siemens, Microsoft, Xiaomi, Fitbit, Adidas and many others, Beyond Great argues that leaders today must evince a new kind of flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for 'always-on' transformation. Leaders must master a whole new set of rules about what it takes to be 'global', becoming shapeshifters adept at handling contradiction, multiplicity and nuance. This book shows them how.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Arindam Bhattacharya, Nikolaus Lang, Jim Hemerling (P)2020 Hachette Audio

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