Your voice is not a soft skill. It is the infrastructure through which everything you know reaches the room.

You prepare. You know your material. Yet in the meeting, the pitch or the boardroom, your ideas land smaller than they are, and speaking anxiety shows up at the moments that matter most.

Most books teach you how to present. This one deals with what happens underneath: why capable people aren't received at full size, and what that costs them.

S.H.I.A.N.E. is a six-dimension framework that works on what happens underneath the message: how your body behaves under pressure, how you reach your own authority, and whether what you say matches what you believe. You will learn to:

Steady speaking anxiety, so your body is read rather than fought

Reach your own evidence and authority when the pressure is on

Close the gap between what you believe and what you say, the real source of executive presence

Shape a message people remember, and deliver it with confidence in the boardroom, on stage and on camera

Find your archetype and follow a roadmap built for where you start

"What Your Voice Is Costing You is not really a book about speaking. It is about being heard."

Ricardo Karam, from the foreword

"The framework builds no new self. It builds the channel the existing one deserved all along."

Basel Dalloul, from the foreword

Rouba Zeidan is an Executive Advisor and Corporate Reputation Strategist with more than 30 years in senior communications, a conservatory-trained vocalist and a TEDx speaker.

For leaders who are brilliant in private but invisible in public, and ready for public speaking and leadership communication that match what they know.

Narrated by the author. Includes a companion PDF of the book's frameworks and worksheet.