What does it really take to build a beauty business from the ground up?

In this episode of Tell Me About It, Cait Muir sits down with Tash Rowe, founder of Lash Baby Australia.

Tash opened her first salon at just 20.

Today, Lash Baby Australia includes multiple salons, an online lash supply store, and a lash training academy that helps new lash artists raise the standard of the industry.

But her path has been anything but easy.

Tash has lived through flooding, COVID shutdowns, supplier scams, toxic workplaces, and the weight of leading a team in her early twenties.

She also shares the real story behind her successful beauty business - not the highlight reel.

This chat goes deeper than business, too.

Tash opens up about leaving a toxic relationship, healing from anorexia, finding her strength again through MMA and the gym - and learning what it feels like to be backed by a partner who actually celebrates her wins.

If you’re a salon owner, beauty therapist, female entrepreneur, or a woman rebuilding after a hard chapter, this episode is full of real lessons on client care, resilience, and self-worth.

In this episode, we talk about:

💜 The accidental ‘sandwich shop’ moment that pulled Tash into the beauty industry at 16
💜 How Tash opened her first lash salon at 20 (and what she wishes she knew first)
💜 The simple shift that took her from one rented room to multiple lash salons
💜 How Tash launched a lash training academy and supply brand without a perfect plan
💜 What collapsed ceilings, floods, and forced moves taught her about staying in business
💜 The supplier scam that wiped out thousands overnight (and the warning sign she missed)
💜 What actually beats chasing new ones every time… if you want to maximise profits
💜 How MMA, gym training, and a trauma-informed coach helped her feel strong in her body

Key moments:

00:00:00 Intro
00:01:20 Meet Tash, lash empire builder
00:04:00 Sandwich shop to salon
00:07:40 The 10-page resignation
00:11:30 Falling for lashes
00:16:50 Becoming the lash fixer
00:18:30 First ceiling crack disaster
00:22:00 Second salon collapses
00:27:30 Training academy launches
00:29:30 The vanishing supplier
00:33:00 Truth about lash damage
00:42:00 Anorexia behind the success
00:44:00 Leaving the toxic relationship
00:45:30 MMA saved her life
00:50:00 The rescue dog story
00:55:30 Finding a real partner
01:00:30 What's next for Tash

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👉Connect with Tash:

https://www.instagram.com/lashbabyaus/
https://www.instagram.com/lashbaby.salon/

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au