Attention has become one of the world's scarcest commodities. And most brands are fighting for it the same way: by interrupting people more often, in more places, with more messages.

Appreciated Branding offers another way.

Drawing on nearly 30 years building brands including H&R Block, Burger King, and Mayo Clinic, Reid Holmes shows how mature brands can escape the Plateau of Indifference by becoming more meaningful to the people they want to attract.

The premise is simple: Don't just ask what your brand can say to get attention. Do things that earn appreciation so others talk about you. Reputation, after all, is what others say about you not what you say about yourself.

Through real-world case studies and a practical framework, you'll learn how to:

• Understand where your brand sits on the Brand Appreciation Pyramid
• Find the shared values that connect your company with customers
• Identify your Unique Emotional Solution
• Break through the Plateau of Indifference
• Build stronger emotional connections without simply spending more on media
• Turn brand building into a driver of growth, loyalty, and pricing power

For CEOs, CMOs, business owners, and marketers responsible for mature brands, Appreciated Branding is a practical argument for demanding more from your brand: more meaning, more differentiation, and ultimately, more value.