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Description

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

Ce que les membres d'Audible en pensent

Notations

Global

  • 5 out of 5 stars
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Performance

  • 5 out of 5 stars
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Histoire

  • 5 out of 5 stars
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Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars

Complete and interesting

The book is neither too scientific nor too generic, just right amount of facts and data to back up the author's theories and not to get the topic too heavy and boring.
Tons of real-life examples, often multiple for each case study some of them truly surprising and unknown.
It's a good start to anyone interested in marketing or sociology, but also anyone that looks for practical knowledge on how not to get deceived by the sales and marketing. Definitely recommended.

Trier par :
  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • ProudPapa34
  • 08/01/2017

Eye Opening

I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

49 sur 52 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Tobi
  • 03/11/2016

Great content, slow in the middle, redeems itself quickly

This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

19 sur 21 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Tim
  • 18/10/2016

Awesome book!

This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

25 sur 28 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Mikko SF
  • 26/04/2017

Finally got through this classic

I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

18 sur 20 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • B. Ferguson
  • 06/12/2016

Excellent

This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

33 sur 38 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • James Bong
  • 16/04/2017

Better to purchase the actual book

This is a fascinating book about influence. The contents are brilliant but I would highly suggest those who are interested to get the actual book instead of the audiobook version. I found myself having to listen to a few sections repetitively in order to grasp and understand the point. It's easier to do that from a book than through audible.

26 sur 30 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Tom Huffman
  • 28/01/2017

Life decisions

This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

15 sur 17 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Rosanne
  • 10/12/2017

Dated but relevant

Although this was written 20 or 30 years ago the underlying information is relevant more so now than ever. I thought the book was a bit too long and the points being made could have been done more concisely; however it was still a valuable use of my time to listen to the entire book.

The only slightly annoying aspect of listening to the reader was hearing his inhalation of breath before speaking. He has a very good voice and his narration was pleasant; but I found his frequent intakes of breath a bit annoying.

4 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • coby
  • 10/05/2017

bloated entry level knowledge

Not worth the time for those already familiar with the subjects.

This is good for people who are new to psychology and prefer lengthy descriptions and multiple examples of these concepts.

The information is mostly accurate yet the authors ego slips in occasionally. Some needed ethical commentary on the "initiation rights" segment are somewhat omitted.

If you are looking for more advanced and consolidated material, go with "you are not so smart" or a few other titles that have more efficient delivery with more topics.

20 sur 24 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    4 out of 5 stars
  • isaiah
  • 09/01/2017

the narrator was dull to me but great content.

I found some nuggets of information here. For me this was the second worst narration in an audiobook.

13 sur 16 personne(s) ont trouvé cet avis utile.

Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Kindle Customer
  • 13/12/2017

Absolutely

Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.

3 sur 4 personne(s) ont trouvé cet avis utile.