• The Psychology of Selling

  • Increase Your Sales Faster and Easier Than You Ever Thought Possible
  • De : Brian Tracy
  • Lu par : Brian Tracy
  • Durée : 6 h et 18 min
  • Version intégrale Livre audio
  • Date de publication : 11/12/2013
  • Langue : Anglais
  • Éditeur : Gildan Media, LLC
  • 4.5 out of 5 stars (5 notations)

Prix : 16,78 €

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Description

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC

Critiques

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

Ce que les membres d'Audible en pensent

Notations

Global

  • 4.5 out of 5 stars
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  • 4 out of 5 stars
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Histoire

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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    4 out of 5 stars
  • William A
  • 25/12/2015

The performance killed it for me.

What did you love best about The Psychology of Selling?

There were some good tips. It was not 80/20 good, but there were still some things I wrote down.

Who would you have cast as narrator instead of Brian Tracy?

Someone that was not doing the recording in their home. I thought the person that did the narration was fine as far as they read, it is all the annoying distractions that I could hear, beeping, page turning that really killed it. It sounded like it was recorded at someones home and not like the other books I've bought from audible.

Any additional comments?

There are a few time, and by a few I mean +15 times where it sounds like the start of the sentence was said from within a box and mid way through it he removed the box. There are also beeps or buzzes that you can hear throughout the recording. The most common sound to hear was paper being turned. I am assuming that this was the script that was being flipped. I have no idea why none of this was caught in editing and rerecorded.

As for the actual story I did find some of it useful and do plan to implement it into what I do. If ever there was an update to the book I really hope they take out the several parts where it wants us to say things about how great we are. He tells us to do this at a minimum 4-5 different times.

I do plan to listen to the book again to make sure my notes are complete, but I do not see this being a book I reread or listen to over and over like the 4 hour work week.

5 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Amazon Customer
  • 24/03/2015

this most certainly works

great examples of how to overcome objections. how to prospect effectively. this book is a must have whether you are in the field or on the phones!

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    5 out of 5 stars
  • DAVID
  • 09/03/2014

multiple sound defects, sounds like in barrel

Any additional comments?

Excellent material, as I own most of Tracy's material, as one of his highest admirers. Howe ver apparently this new version was mastered splicing in previous sections or for whatever reason the intermittent and repeated sections that sound like he is speaking in a barrel are extremely distracting to the otherwise excellent content. Hopefully it will be remedied, and i will periodically re-download copies in hopes that will eventually be the case.

25 sur 35 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Eugene
  • 27/05/2015

Helped me make sales.

Good book. Take notes and apply the ideas into your own career. it works well.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Jill
  • 29/07/2015

Great advice

Applied just a little of the sales advice and started closing on sales right away

2 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Brian
  • 06/01/2015

Great info, poor quality

Brian Tracey is amazing, but it sounds like he is reading this book in his bathroom. Uninteresting inflection, and poor quality audio, but the information is pure gold.

6 sur 10 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Bridgette
  • 19/05/2018

Great Book for Sales

Thank you so much!! This book is awesome! I am going to study this book!

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Dan Silver
  • 08/05/2018

Changes your life

If you use the methods in this book you will absolutely become a better salesman!

  • Global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars
  • A. M. Sword
  • 06/05/2018

Please don't become like this person

This book is riddled with logical fallacies like false analogies and circular reasoning. The job you're doing is not worth the hassle if it makes you think like this: love yourself enough to quit it and trust yourself enough to try something where you can keep your soul.

  • Global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Anonymous User
  • 04/05/2018

A bit too old school

Overall the methods have not adapted to the more fast paced life/consumer. Some workable tips.