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Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

©2013 David Meerman Scott (P)2014 Gildan Media LLC

Critiques

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)

Ce que les membres d'Audible en pensent

Notations

Global

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Histoire

  • 5 out of 5 stars
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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 15/07/2014

This is such a great book I'm giving up a Secret

Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?

#1 in the Marketing and PR, and Social Media Marketing arena

What did you like best about this story?

It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today

Any additional comments?

I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.

There are so many things packed in here that I always come away with a few new ideas.

One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.

Really I shouldn't write this review. I am telling everyone about a secret weapon

16 sur 17 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    5 out of 5 stars
  • David
  • 23/01/2015

Great book, though audio a bit overdone

Would you recommend this audiobook to a friend? If so, why?

I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.

What other book might you compare The New Rules of Marketing and PR to and why?

I've read several other books on marketing, but am unsure of any that I'd compare it to.

What three words best describe David Meerman Scott and Sean Pratt ’s voice?

Clear, exaggerated, overdone.

If you were to make a film of this book, what would the tag line be?

Winning the marketing game with better content

Any additional comments?

I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.

4 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • thenegotiationroom
  • 08/12/2014

Good basics need more wow factors for a marketing

What did you like best about The New Rules of Marketing and PR? What did you like least?

This book is really well organized. the chapters are clearly labelled and easy to refer to

What could David Meerman Scott have done to make this a more enjoyable book for you?

I would have loved more recent stories, and notto focus so much on what traditional marketers were doing in the past...

4 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Chris
  • 21/02/2015

Intro

Good info for beginners, but not much for experienced. General info of tools but not execution. Rec for novice only.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • David M. Brown
  • 09/05/2017

Excellent book on The New Rules of Marketing and PR

There is a lot of good current information here. I love that the author revises and rewrites the book every 2 years. There is another edition coming out in July of this year. Marketing is evolving rapidly due to the internet. The Audible version is really excellent. I also have the paperback, but I listened far more than I read. Sometimes I did both at the same time. There was not quite word-for-word synchronicity of the two because the audiobook was one edition older than the paperback, unfortunately. I was hoping that they would keep the Audible version current. That being said, most of what I read and listened to was identical, but there were a few added sections in the current edition as well as some things that had been deleted or revised a bit. It appeared to me that approximately 80% of the book was identical. I also spoke with a Professor who said that it was definitely acceptable to rely on the Audible version solely. But after July 2017 the Audible version will be two editions out-of-date unless they release a new Audible edition, so keep that in mind, and let's ask them to update the Audible version.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Dave
  • 01/09/2014

Excellent - So Easy to Consume

Would you recommend this audiobook to a friend? If so, why?

Yes. Especially if they haven't had much experience with new marketing methods. This book will help them take that first step.

Any additional comments?

Although I was already familiar with many of the strategies David covers, I found a heap of little gems within this audiobook. He explains things clearly & presents a very strong case for social media as a marketing / PR tool. Awesome book!

7 sur 9 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Utilisateur anonyme
  • 10/07/2017

Good for newbies

I am what you call a newbie, and this book is what you are looking for if you are in need of help as much as I was.
100/100
A+
Whatever you want to call it, this book had great insight.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Jim Estill
  • 02/03/2016

inspiration for marketing

Great book.

A bit long. Sometimes seems dated but internet changes quickly.

I gave it 5 stars though because it is worth the listen.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • K. Spear
  • 04/02/2015

Full of digital marketing stories and tips

Where does The New Rules of Marketing and PR rank among all the audiobooks you’ve listened to so far?

This has been the best digital marketing book I have found so far. It's in the top ten of general marketing books I've read.

What was one of the most memorable moments of The New Rules of Marketing and PR?

It was the story how the Tattoo Artistry Facebook page drew 15,000 attendees to their first Singapore show with a grass roots campaign.

What about David Meerman Scott and Sean Pratt ’s performance did you like?

Their tone was conversational, yet business-like

Any additional comments?

This is the biggest book I've found on digital marketing so far. It is well worth the read and appears applicable even though it's two years old as of 2015. There are enough stories and real world examples to make the book interesting along with helpful, practical tips. I would recommend it to anyone in marketing today.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Matt
  • 19/12/2014

Would buy again with different reader

I knew this book was worth reading before I got it. And as far as I managed to get with it I can say it was worth listening to. But two weeks later, I still can't bear to go back to it...

I don't know if it's just me but I simply can't abide the style and voice of the narrator, Sean Pratt. I know he does a lot of books (i've bought a few now), and in many way's he is a very professional reader, so I doubt I will be causing his career irreparable damage in writing this.

In any case, people can judge for themselves from the sample whether they'll be able to put up with it or not. I know I've read harsh reviews of narrators only to think they're great - so do have a listen - don't just take my word for it.

Speaking for myself I've not been able to finish one business book that he's read.

For me the issue is that he's an actor who seems to feel that he has to read the book in an authoritative tone as if he wrote it. It's so obviously a "performance". Although the writer is a great authority on the subject, you just know he he didn't mean to write it in a preachy, bossy-girl tone - but that's how it sounds to me. It's inappropriate for the content - it's sounds like it's been made up by someone with no experience in explaining stuff to people and persuading them in real life. The reader over acts, animating his voice with far too much of a tone that you just know the writer would not have used if he were reading it himself. In short, the style sounds fake - and in turn, for me at least - that severely detracts from the content. The author sounded absolutely fine reading the intro. I don't know why he used someone else.

I'm all in favour of lots of expression and voice modulation - it's necessary to bring a book alive, but I just cannot get past this particular style. I will not buy another book that's read by him, no matter how highly the recommendations.

I know people tend to read their own reviews - so Sean if you read this, sorry to be so harsh. I honestly don't think I'd have a problem if you were doing fiction - but for business books I don't think you've got the right style yet, however many you've done. Tone it down a bit. Look for different ways to put expression into it. You're not reading a modern novel. Business people express themselves differently because they're used to giving advice and instructions to clients and staff without offending them. If you wan't realistic have a listen to Joe Pulizzi who's read his own book on a similar subject, or Daniel Pink, or Seth Godin (hard to immitate). They're all fine with sounding as though they're reading their material rather than giving a performance. They're presenting rather than performing. You can't sound like the author.

End of rant :)


9 sur 13 personne(s) ont trouvé cet avis utile.

Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars
  • Utilisateur anonyme
  • 10/01/2018

Excellent!

Very informative and motivating! Fascinating real life examples. I really enjoyed listening to this audio book.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Viktor Schoch
  • 29/05/2017

tolles Marketingbuch - leider der Vorgänger

In diesem Buch erfahren Sie sehr viel über modernes Marketing: den potenziellen Kunden zu identifizieren, sich in ihn hineinzufühlen und mit produktiven Lösungsvorschlägen ein Produkt anzubieten, was ihm tatsächlich zusagt.
Hier geht es nicht darum, jemandem sein Produkt aufzudrängen, sondern tatsächlich gezielt einen Mehrwert für beide Seiten zu generieren.
Nichts desto trotz habe ich das Buch zurückgegeben, da bald eine überarbeitete Version erscheint. Ich empfehle Ihnen, sich ein wenig zu gedulden und die 6. Auflage zu erwerben.
Es lohnt sich!

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Amazon Kunde
  • 18/01/2016

Such a calm and confident voice.

Such a relevant book. Designed for a huge broad audience. About being present in this world, participating confidently with the fast growing technology to grow and reach out to the people who want us. A great invest of time and focus.

1 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Jakob Geiger
  • 30/11/2015

David Meerman Scott weiß, wie es geht

Ich bin zwar noch kein vollkommener Marketing-Profi, bin aber vollkommen überzeugt, dass Scott ein paar sehr wichtige Ideen für das moderne Marketing bereit hält. Manchmal klingt er schon ein wenig sehr amerikanisch. "You can do it too. ..", aber ich denke, seine Ideen und v.a. die Beispiele aus der Onlinewelt, die er zitiert, sprechen für sich. Ich empfehle das Buch gerne weiter.

1 sur 3 personne(s) ont trouvé cet avis utile.