• The Lean Product Playbook

  • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
  • De : Dan Olsen
  • Lu par : Walter Dixon
  • Durée : 9 h et 54 min
  • Version intégrale Livre audio
  • Date de publication : 19/05/2016
  • Langue : Anglais
  • Éditeur : Gildan Media, LLC
  • 5 out of 5 stars (1 notation)

Prix : 20,13 €

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Description

The missing manual on how to apply Lean Startup to build products that customers love.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Dan Olsen (P)2016 Gildan Media LLC

Ce que les membres d'Audible en pensent

Notations

Global

  • 5 out of 5 stars
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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Marko
  • 05/08/2016

Practical guide on creating and managing a product

This book provides a detailed framework for managing a new product. It breaks down the steps into the problem space and the solution space. This in itself was my personal biggest takeaway.

For the problem space, it provides step by step instructions to come up with hypothesis, create a prototype, and test it early on. This is the lean part of the framework and the idea is to test early with mock-ups that are cheap to create and iterate on. It provides the instructions on how to validate ideas with customers. I found this useful.

Once we know a customer may appreciate a type of solution, it goes into how to build it. The book even covers the basics of agile software development for those new to it.

Overall, this book is a comprehensive hands-on guild to managing a new software product. I'd recommend it to new PMs or startup founders.

5 sur 5 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Junior A. Nelson
  • 30/07/2017

Amazing

Dan covers the entire cycle of Lean Product startup. It's a must for Entrepreneurs, Product Owners and ScrumMasters. After listening to the audio, you will feel 10x smarter in this area.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    2 out of 5 stars
  • David T Salazar
  • 04/11/2016

Weak Narration Makes for a Boring Listen

Is there anything you would change about this book?

The narrator - I actually thought it might be an automated screen reader given the lack of inflection and overall monotone reading

What could Dan Olsen have done to make this a more enjoyable book for you?

Only got through the intro and first chapter before returning, but I was pretty underwhelmed with his central thesis and the resulting framework. It was like a lightweight version of more substantive business books on Audible like Innovator's Solution, Crossing the Chasm, Blue Ocean Strategy, and the Lean Startup. To be fair, I primarily returned it due to the narrator's performance rather than the content itself. However, I have endured lackluster narrators in the past when the content warranted it - it just didn't in this case.

Did The Lean Product Playbook inspire you to do anything?

Return it

10 sur 13 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Hugo Mora
  • 17/11/2017

Difficult to follow in audio format

Not the best book to listen to. It was enough to get me engaged, but it is not intended to be listened to. I'm probably going to buy the paper version. Listening to this audiobook was good to get an overview of the topic, but if you're really into the topic, get the printed version.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Amazon Customer
  • 04/08/2017

Only for beginners

What did you like best about The Lean Product Playbook? What did you like least?

Very basic principles of product creation and management.

I lost it at the "how to choose a font size for your website chapter" (really?!)

3 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Mindle H.
  • 14/07/2017

Powerful

As a product manager, this was one of the most useful books I've ever read.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • vikram
  • 07/12/2016

best lean startup book

loved it! dan did a great job of explaining how to execute lean startup! must read for all the entrepreneurs.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Michal Brutvan
  • 12/05/2018

Lots of good ideas but difficult to listen to

The book is really good but listening requires a companion pdf. Not very suitable while driving.

  • Global
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Jack Karako
  • 01/04/2018

A good early primer for would-be entrepreneuers

Would you listen to The Lean Product Playbook again? Why?

Yes. This a reference book that I will want to consult from time to time.

If you’ve listened to books by Dan Olsen before, how does this one compare?

No.

Would you listen to another book narrated by Walter Dixon?

No.

Was this a book you wanted to listen to all in one sitting?

No. I read it over three months.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Abdulhamid
  • 27/11/2017

greatest book

this is the best thing about the position of my favorite part in the world. entrepreneurship