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Description

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

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Notations

Global

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Histoire

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  • Global
    1 out of 5 stars
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    2 out of 5 stars
  • Histoire
    1 out of 5 stars

Disorganized and Diappointing!

In this stretched out and longish essay, Scott Galloway, a university professor who has himself dabbled in business, takes on what he calls the four Horsemen of the Apocalypse: Amazon, Google, Apple and Facebook.

His style is akin to fireworks with a multitude of strong assertions and striking statistics. Among other things, he has an outlandish fascination with cap value and refers to it again and again, as if the stock market were a dependable indicator of long term trends in economics. Who really cares what firm first reaches the trillion-dollar level?

Consequently, the book’s overall presentation is disorganized, with no consistent train of thought. This is compounded by the fact that the last chapters deal at length with career advice to young business professionals, that has nothing to do with the book’s proclaimed topic.

Professor Galloway is excessively personal and comes out as being overly proud of his present status as guest speaker in multiple events across the world. He spends much time describing elements that have little to do with the book’s topic, for instance his strange endeavour to take over and hollow out the New York Times, among other things by selling its Manhattan headquarters.

Overall, there is no reason to recommend to anyone to invest time and money in this overblown work.

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  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Melissa Every
  • 05/11/2017

Interesting presentation

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

13 sur 15 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Brian Schwab
  • 27/10/2017

Funny, informative and current

Great book. Easy read/listen. Very entertaining while providing a ton of useful information, facts and insights. I’m buying four hard copies for my kids.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Joe Walsh
  • 16/10/2017

So Smart and well written!

Galloway has a great voice as a writer. The insights and the data in the book are balanced with humor. Loved the career advice. This is a must read for business professionals.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
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  • Patrick
  • 19/01/2018

Pessimistic and narrow minded

If you’re an entrepreneur hoping to learn valuable insights into how “the four” operate... this book will provide them...

However you’re going to have to reverse engineer those insights from all the negative pessimistic things Scott has to say first.

Most information he gives about the companies is punctuated by a personal, narrow minded, judgement about how the companies are “evil” and nearly everything they do is “disrupting jobs” and taking advantage of people.

He’s convinced:

- Virtual Reality is basically the dumbest investment Facebook has ever made
- Robots and AI are going to steal all our jobs
- People only like Apple because they think iPhones will get them laid more

SUMMARY

If you’re and entrepreneur who admires these companies, doesn’t think Steve Jobs was (“an ***hole”, and wants to “make a dent in the universe” ...

Get something else instead.

Suggestions:

- Shoe Dog
- Onward
- The Everything Store
- Steve Jobs
- Elon Musk
- Titan

12 sur 15 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • James Kaiser
  • 03/11/2017

Great book

Overall a great listen. Good insight into the future “lords” of our economy. I do wish Scott narrated it though.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
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  • L
  • 22/10/2017

Good info but obnoxious views

The author lays out interesting facts, but a lot of the story, views, and perspectives are sort of dumb or overly dramatized. I’m only going to finish it to not waste the download.

11 sur 14 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Samuel G.
  • 13/10/2017

great perspective and insight

Good read and highly insightful and thoughtfully narrarated. has some directional opinions but for the most part a great read.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • C. R. Hoyle
  • 11/10/2017

Very timely

With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
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  • Leander
  • 03/10/2017

This guy is pretty angry about things

The author basically sums up what you already know about each company and then hates on them.

The narrator does a good job however.

17 sur 22 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Luis Lopez
  • 20/10/2017

Very insightful. Recommended!

Very insightful set of opinions on "the 4". Made valid, good points and correlations on things we are exposed to everyday, but don't really notice. I will DEFINITELY recommend this book to friends, students and contacts. The narrator was good, although I really expected and was looking forward to hear Professor Galloway in the narration. Probably the best book I have read this year. Kudos to professor Galloway! May there be more!

4 sur 5 personne(s) ont trouvé cet avis utile.

Trier par :
  • Global
    5 out of 5 stars
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  • Amazon Customer
  • Schwaikheim
  • 08/11/2017

grandiose Story super spannend erzählt

das erste englisch sprachige Hörbuch das ich überhaupt höre. sehr spannend und gut verständlich erzählt. top.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Christian Markau
  • 21/01/2018

Früher IBM, Exxon, GE und heute "the 4"!!

Mir was bewusst das jedes dieser 4 Unternehmen aktuell eine gottesähnliche Marktmacht besitzen aber nach diesem Buch ist mir klar geworden welche Anziehungskraft sie entwickelt haben und dabei sind sich exponentiell weiter zu entwickeln . Winner takes it all Prinzip in Bestform . Tolles Buch das die Faszination der 4 beschreibt aber auch gleichzeitig warnt was ihre Macht für uns Bürger bedeuten könnte.