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Description

The real story of what it takes to risk it all and go for broke.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined.

With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself - to remove friction, barriers, and mystery in order to make customer service easier and more approachable - Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, and why giving back to the community is as important as the bottom line.

From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

©2015 Zendesk, Inc. (P)2015 Audible Inc.

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Notations

Global

  • 5 out of 5 stars
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Histoire

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  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Rene
  • 04/04/2017

amazing

totally worth it! it's an amazing book and very inspirational!
helps you get a clear insight!

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Jon
  • 29/04/2016

Engaging and Entertaining

Good story that is well written and we'll read. I hope it is the catalyst that gets tech companies to have difficult conversations and be more inclusive. Made me think and act differently in the work place.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Jess
  • 08/04/2015

It was sometimes tough, but hey look at me now.

Mikkel Svane and the people at Zendesk clearly didn't have it easy. But I think the author fails to really communicate the feelings that came with the process of building the company and overcoming those tough times. It all feels a bit to nice despite the words being said.

Also the narrator gets a lot of the names wrong. (I'm Danish like the guys from Zendesk)

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Jose
  • 04/04/2015

A good story

This is the story of how three friends got together to create a very successful company. The author sounds honest and down to earth. There are no new ways or advice on how to manage your business. Its up to you to get from the story what you think applies to you. Overall, a good book

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Splento Photographers On Demand
  • 10/05/2017

Brilliant. Highly recommend.

As the leading global photography platform, this book was a very good and timely boost for team Splento. It repeated many ideas we have discovered ourselves, reinforced and deepened our understanding of the platform model and gave us lots of ideas for future innovations. Huge thanks from team Splento.

  • Global
    5 out of 5 stars
  • Shaji John
  • 09/02/2017

wonderful read. lot of information

read this wonderful book if you ate planning to start a business. lot of j helpful information

  • Global
    3 out of 5 stars
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    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Amazon Customer
  • 27/04/2016

Not much in detail

I was expecting more about the business and business tips. Although the book narrates about the company well it was lacking a little in the interaction.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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  • Ivan
  • 08/03/2016

Inspiring story!

It was very refreshing to hear of the raw and real story of this epic start up! Very inspiring.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Pandurang Yachwad
  • 01/10/2015

Great inspiring listen

Excellent story with great narration. This book tells us it's never late and if you believe in dream it's doable.

  • Global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Ryan
  • 15/06/2015

Not enough detail

Too much of an overview for me. I felt it lacked the details that make great biographies/autobiographies like Richard Branson's Losing My Virginity or "Hatching Twitter".
Worth reading if you use Zendesk and love it. If you don't use Zendesk and don't really care about their story i'de give it a miss.