• Lead with a Story

  • A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
  • De : Paul Smith
  • Lu par : A. T. Chandler
  • Durée : 10 h et 51 min
  • Version intégrale Livre audio
  • Date de publication : 16/05/2013
  • Langue : Anglais
  • Éditeur : Audible Studios
  • 4 out of 5 stars (2 notations)

Prix : 24,71 €

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Description

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

  • Define culture and values
  • Engender creativity and innovation
  • Foster collaboration and build relationships
  • Provide coaching and feedback
  • Lead change
  • And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

©2012 Paul Smith (P)2013 Audible, Inc.

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Notations

Global

  • 4 out of 5 stars
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Performance

  • 4 out of 5 stars
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Histoire

  • 4 out of 5 stars
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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • review
  • 05/12/2016

Not what i expected

I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

12 sur 12 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • M. Vasquez
  • 12/04/2015

Good but less P&G stories would be better

I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

6 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Sarah
  • 11/10/2014

Proctor and Gamble Saves the World!

What could have made this a 4 or 5-star listening experience for you?

The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.

What was most disappointing about Paul Smith’s story?

I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?

You didn’t love this book... but did it have any redeeming qualities?

A later chapter on general tips for how to write stories

13 sur 14 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Alinutza
  • 21/07/2013

Started well - couldn't go past half mark

This book wasn’t for you, but who do you think might enjoy it more?

People looking for general life advice

What was most disappointing about Paul Smith’s story?

I wish it would continue helping me developing stories instead of giving me life advice

How could the performance have been better?

Continue with practical advices like it started throughout the book, not only in the first half

19 sur 21 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Alejandro G.
  • 07/04/2015

Start telling stories

Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

4 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • A. Yoshida
  • 16/06/2013

Provided stories to use in business

What made the experience of listening to Lead with a Story the most enjoyable?

The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.

19 sur 22 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Z Turlington
  • 13/02/2016

Great way to improve business relationships

This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Joshua
  • 25/02/2015

loved it

the presentation was very good and made it an entertaining read. the book was very useful for learning how to illustrate stories in a business setting and provided plenty of good ideas to empower readers to tell their own stories

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Helena Josue
  • 29/10/2017

Great ideas and very practical application.

The book has great ideas about achieving accomplishment with the help of telling stories.
Easy to read and get inspiration.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Adriaan
  • 28/06/2017

Inspiring and motivating!

After listening to this book I want to immediately implement everything I learned. The author does a great job to simplify the topic, which often seems overwhelming, yet remains underrated in my opinion. Very good production.

1 sur 1 personne(s) ont trouvé cet avis utile.