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Description

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

Critiques

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

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Notations

Global

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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    5 out of 5 stars
  • Utilisateur anonyme
  • 07/09/2017

How every book should be

A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Daniel A.
  • 23/05/2017

Well structured with good examples

it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

2 sur 2 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Nopadol Rompho
  • 20/04/2018

Read this book if you want to grow

This book tells you how to grow your business. Really interesting and insightful book. Recommended.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Logan Honeycutt
  • 13/04/2018

Every growth hacker needs to read this

By far one of my most favorite non fluff applicable marketing books. A must read

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Jakob
  • 07/03/2018

Actionable insights

Great book with examples, actionable insights, suggestion for how to get started and much more. Highly recommended

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 26/02/2018

Insane amount of value packed into one book

This book is a must read (or listen to) for all founders, marketers, and growth enthusiasts. Just ordered a hard copy so I can always have it with me.

  • Global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • bryanvero
  • 21/02/2018

Finally, a full stop, how to book for finding growth for any and all businesses.

The authors cover a lot of ground so be prepared to go back and reread. As such they provide a framework for approaching the art of finding growth. They acknowledge that strategies vary by type of product or service being sold, therefore there is no one template. Therefore the framework and feedback loops are critical for achieving one’s potential.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Aman Sam
  • 04/02/2018

U need this to get ur business going

I really like how the authors constantly bring real world examples to every single concept they introduce. In a way the book is really trully telling u how its been done in so many ways and how u can fond ur own way as you scale up.

Another interesting feature is how they introduce concepts on how growth projects should be conducted for uptimal results.

Its extremely simple n easy to get through and bet you wont regret it

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Nick
  • 27/12/2017

Jam Packed - No Fluff

This is the best Internet marketing boom I've read. It's full of wisdom and covers topics and ideas that you probably wouldn't have thought of otherwise. Highly recommend it.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Kristian
  • 14/11/2017

Great hands-on advice for any marketer!

This book has both filled missing bits of know-how AND helped me to map everything out more clearly. It might start not so convincing but trust me, there is a lot of valuable advice in there. Recommended!

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  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Maarten
  • 08/11/2017

Dissappointing

i expected much more from this book. Although there are various tips that will help you grow your business, they are not mind blowing. There was also a lot of repetition and many examples I already heard in other start up books.

Using common sense and doing continues AB testing will bring you a far end. And dont forget to use your customers as the most important source to get tips from.

The most important take away from this book for me was prioritization. Make a list of all the ideas you have and prioritize by estimating the impact and effort. This way you will spent your time best.

Overall, I learned from this book but I expected more original and unique idea's.