Prix : 19,14 €

Détails de l'abonnement : Détails de l'abonnement :
  • Gratuit pendant 30 jours, avec un titre au choix offert.
  • 9,95 € par mois pour le livre audio de votre choix, quel que soit le prix.
  • Vous n'aimez pas un titre ? Échangez-le.
  • Résiliez à tout moment, vos livres audio vous appartiennent.
ou
Dans le panier

Description

New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

Ce que les membres d'Audible en pensent

Notations

Global

  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Performance

  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Histoire

  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Amazon Customer
  • 07/03/2016

Obsolete

Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.

6 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Adam
  • 15/09/2016

Great Content

As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.

5 sur 5 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • J. Haynes
  • 16/12/2015

good book but not groundbreaking

I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation

5 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Jacob Dempsey
  • 03/06/2017

redundant

There was quite a bit of duplicated information, as well redundant information. while some of the content was insightful, I can not give it a good recommendation.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Timothy Lin
  • 18/04/2018

Good crash course, a lil dated

Good crash course on marketing articles from ‘98-‘06 with one classic article from earlier. So it was a little dated by the time I listened to it in 2018, but a lot of the classic principles and evolutions of thinking was interesting.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • LK
  • 12/04/2018

Somewhat disappointing

Some good articles, but doesn't live up to billing of "10 must reads" on marketing. Outdated.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • jigar patel
  • 23/11/2017

Excellent Go

This great audio book of marketing idea must listen to this Audio book 2 time

  • Global
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Joe Marte
  • 12/10/2017

lots of great information

I will review this book again and again when I need to review my long-term goals. Lots of great information but sometimes hard to get through in certain chapters

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Carl
  • 24/03/2017

Good read for those who do not "Know it all"

Would you recommend this book to a friend? Why or why not?

Would -- It is thought provoking even if you find some material dated... The "10 must reads" kind of ran together... Would have been better if each "Must Read" had its own title

How would you have changed the story to make it more enjoyable?

See above

  • Global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Encino Man
  • 19/02/2017

This is a Terrible Book

Don't let the name "Harvard" throw you. The lessons in this book are filled with tired analogies, trite statements, opinions stated as facts, and it is all wrapped in the type of know-it-all (yet hopelessly out of touch) arrogance that gives consultants and academics a bad name. One of the articles in this book seriously used the failings of the buggy whip industry as one of their examples, which was better than the compliments they bestowed on Nokia (are they still even around?). Finally, if you ever run into a "Chief Customer Officer", you can probably blame these guys. Don't waste your time, there are so many better business books and sources.

0 sur 1 personne(s) ont trouvé cet avis utile.