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Toy Monster
- The Big, Bad World of Mattel
- Lu par : Dina Pearlman
- Durée : 10 h et 57 min
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Description
Now, in this intriguing and entertaining expose, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Commentaires
"Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company." ( Publishers Weekly)