The Indispensable Marketer
Bridge the trust gap with your CEO and build a business you're both proud of
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0.99 €/mo for 3 months
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Offer ends on 28 December, 2026.
The Indispensable Marketer
Narrated by:
Jacob Baadsgaard
Buy Now for €15.99
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Narrated by:
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Jacob Baadsgaard
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By:
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Jacob Baadsgaard
Summary
That is what it feels like to be dispensable. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.
Jacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn’t them. It was him. The vision lived in his head. He calls it the Trust Gap, and he’s watched it play out in thousands of companies from every chair.
The sixth marketer stayed. Together they built what’s in these pages: VSET, a framework that takes you from dispensable to indispensable.
• Vision. A destination your CEO signs off on, so the goalposts stop moving.
• Strategy. A map with math both sides can defend, so tradeoffs get made together.
• Execution. A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.
• Team. A crew with real ownership, so you stop being the bottleneck.
Tactics change. The pattern doesn’t. Become the marketing leader your CEO can’t run the business without. Or find a CEO ready to build it with you. Either outcome is a win.
Marketing is the best job in the world or the worst. This book is how you choose.
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