Content DNA
Using Consistency and Congruence to Be the Same Shape Everywhere
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
Get 30 days of Standard free
Content DNA
Buy Now for €14.99
-
Narrated by:
-
John Espirian
-
By:
-
John Espirian
How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?
Content DNA provides the answers.
By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
©2020 John Espirian (P)2020 John Espirian