In Other Words
How Small Changes in Language Create Big Changes in Behavior
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In Other Words
Pre-order Now for €17.99
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Narrated by:
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By:
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Sam Maglio
Summary
Every day, we're surrounded by words carefully chosen to persuade us.
The headlines we click. The products we buy. The emails we answer. The slogans we remember. Even the conversations we have with friends, colleagues and family are shaped by subtle choices in language that most of us never notice—but that can profoundly influence what we think, believe and do.
Drawing on groundbreaking research in psychology, behavioural science and marketing, Professor Sam Maglio uncovers the hidden power of language and reveals how even the smallest changes in wording can produce surprisingly large effects.
Why do certain names feel more trustworthy than others? Why can spelling out a price make something seem more valuable? Why do bilingual people sometimes make different decisions depending on the language they're speaking? And how can tiny shifts in phrasing dramatically increase generosity, cooperation and trust?
Filled with fascinating experiments, memorable stories and immediately practical insights, In Other Words transforms cutting-edge research into tools readers can use every day—whether they're leading a team, raising a family, closing a deal or simply trying to communicate more effectively.
Eye-opening and entertaining, Maglio reveals the hidden forces that shape how we communicate and offers practical strategies for greater clarity, confidence and impact.
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