In a world where self-doubt and societal pressures can crush ambition, LaToya Gordon shares the powerful journey of transforming insecurity into strength. As a four-time self-published author and founder of Toya Simone, LaToya reveals the secrets to self-publishing and marketing your writing while tackling the deeper issues that prevent aspiring authors from sharing their stories.

Join co-hosts Dr. Sarah Harding and Dr. Erin Sheffield as they dive into LaToya's insights on the importance of leveraging personal strengths over societal expectations. Discover how tackling the inner critic can empower not only writers but anyone striving to pursue their passions. LaToya's vibrant discussion uncovers the reality that everyone, even seasoned entrepreneurs, is just figuring it out as they go along.

You'll discover:

• How to embrace your unique voice and let go of perfectionism that hinders creativity.
• The crucial marketing tactics every author should master to reach their audience effectively.
• Real-life stories that highlight the emotional battles women face in pursuing their dreams.
• Practical advice on building self-confidence that resonates with young girls, particularly in a world obsessed with external validation.

This episode is essential listening for aspiring authors, entrepreneurs, and anyone navigating the challenging waters of self-image and ambition. If you’ve ever felt held back by doubt or societal standards, LaToya's empowering message will inspire you to take bold steps toward your goals.

Tune in to learn how to validate yourself and harness your strengths, because your voice deserves to be heard. Don't miss this enlightening conversation that could change the trajectory of your creative journey!

In this episode, Toya shares her journey into self-publishing, marketing, and empowering women through her books. We discuss the importance of confidence, overcoming societal standards, and leveraging books to build a business.

Keywords

self-publishing, book marketing, confidence, women empowerment, entrepreneurship, social media, personal development

Key Topics

• Toya's journey into self-publishing and marketing
• The importance of confidence and self-image for women
• Leveraging books to generate leads and build a business
• Impact of societal standards on women's self-esteem
• Strategies for effective book marketing and sales

Sound Bites

• "Confidence is a skill, not a personality trait."
• "If you can learn to ride a bicycle, you can learn entrepreneurship."
• "Find who did it and go learn from them."

Chapters

00:00

Introduction to Toya and her background

02:19

Toya's journey into self-publishing and marketing

05:06

The motivation behind Toya’s fourth book on self-image

08:45

Societal standards and their impact on women

12:19

Overcoming self-doubt and building confidence

16:23

The importance of internal validation and self-love

20:01

Biblical perspective on women building empires

24:31

Experiences with snow and adjusting to new environments

26:53

From desire to publication: How Toya published her books

29:10

The impact of Amazon and print-on-demand on self-publishing

32:43

Marketing strategies for authors and entrepreneurs

36:14

Building confidence through small steps and community

40:37

The power of internal dialogue and self-belief

44:51

Learning from others and staying humble

Connect with LaToya Gordon

Instagram: @Toya_Simone77
Find her book here: Rising Above It By LaToya Gordon

Follow Along with Us

Instagram:

@restingstitchfacepodcast

@drerinsheffield

@avocadodontist

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