E116: From doing the work to running the business with Emma Post co-founder of NE Family Law
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Narrated by:
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By:
This episode is brought to you in collaboration with NE Family Law.
Women are far more likely to start a business doing what they already know. But being brilliant at your job and running a business that does it are two very different things.
In the second episode of the mini-series, Caroline and Emma talk honestly about making that leap. Emma couldn't test the waters with a side hustle as a regulated lawyer - it was all or nothing. Caroline needed redundancy and the pandemic to push her to take the risk. Both say it was the best decision they ever made.
Also discussed: the wobbles nobody posts about. Being too cautious about growth, recruiting your first team, tech FOMO, boundaries with clients when you're the face of the business, and finding it hard to let go of the things you've always done yourself.
Topics
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Starting a business in what you know, and why the vision comes later
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All or nothing, or easing out of your job: two ways to make the leap
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The wobbles nobody talks about in the first five years
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Recruiting your first team, and why you should hire before you need to
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Managing client expectations when you're the face of the business
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Letting go, being patient and backing yourself
This episode is proudly sponsored by Emma Post, mum, business owner and co-founder of NE Family Law, a boutique family law firm in Richmond upon Thames.
Emma is a Resolution-accredited family lawyer and accredited mediator who advises individuals and couples through separation or divorce. She understands that when your personal life changes, it can have a huge impact on your family, your finances and your business, and Emma helps clients bring together the right team to navigate those changes.
If you'd like to find out more, or access NE Family Law's free resources and webinars, head to https://ne-familylaw.co.uk/.
Chapters:
01:00 From doing a job to building a business
04:08 Let your vision grow beyond the practical setup
05:44 Taking the leap while managing risk
10:52 Build confidence with the right people around you
13:07 Business wobbles, hiring, and choosing the right systems
19:52 Managing client expectations as the team grows
23:15 Setting boundaries while running a client-facing business
26:13 Making time for business development and visibility
31:01 The real work of recruiting, training, and delegation
36:27 Quick-fire lessons: what gets easier and what stays hard
41:36 Back yourself and find your founder network
Links:
Website: https://www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/
Substack: https://carolinemarshallupsource.substack.com/
About Emma Post
Emma Post is a Resolution-specialist family solicitor, accredited mediator and Co-Founder of NE Family Law, a boutique family law firm she founded with Nicki Beale in 2021.
Emma has spent more than 18 years working in family law, specialising in complex children matters, international relocation, high net worth financial remedies and the rights of unmarried couples, as well as mediation and non-court dispute resolution.
Emma launched NE Family Law in 2021.
Emma Post's Links:
Website: https://ne-familylaw.co.uk/
LinkedIn: https://www.linkedin.com/in/emma-post-family-solicitor-divorce-matrimonial/
Instagram: https://www.instagram.com/nefamilylawyers
Music by AudioCoffee: https://www.audiocoffee.net/