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When did being kind become a sign of weakness? And why do we so often mistake aggression for strength? Gregory Vetter challenges the way we think about kindness, leadership, and the consequences of being a nice person in a world where not everyone plays fair.

After writing an article titled They Neutered Ted Lasso, Greg found himself questioning what made the character so compelling in the first place. Ted's greatest strength wasn't his ability to intimidate people. It was his ability to remain kind, confident, and composed when everyone around him expected him to fail.

But can you maintain that kind of strength when life and business repeatedly test your patience?

In this episode, Greg and Maurice explore:

• Kindness vs. Weakness: Why remaining kind in the face of adversity can require more strength than reacting with anger or aggression.
• The Cost of Being Nice: How good intentions can be exploited in business and why repeated betrayals can change the way we treat people.
• The Power of Self-Control: Why reacting emotionally can give someone else control over your decisions, your relationships, and your day.
• The Price of Ambition: Lessons from building Tessemae's, trusting the wrong people, ignoring good advice, and learning when confidence becomes arrogance.
• The Strength to Stay Kind: How to recognize when to stand your ground, when to walk away, and whether success is worth losing the qualities that made you who you are.

Being kind doesn't mean allowing people to take advantage of you. But what happens when protecting yourself starts changing the person you've become?

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