You can spend weeks perfecting your logo and still be forgettable. One creative consultant gets recognised for a giant napkin, while people with around 4,000 followers have written books. When it comes to building a personal brand, being memorable and being popular aren't always the same thing.

So what makes people think of you when an opportunity comes up?

In this episode, Emma and Tash reflect on building their own personal-brand businesses, including the parts that happened by accident. They explore how to find your perspective, test what connects with people, navigate a brand that changes as you do, and build a reputation that can open doors well beyond social media.

In this episode we'll discuss:

🎨 Why 18 versions of a logo can't replace having a perspective people recognise.

🧻 How a creative consultant's giant-napkin project became more memorable than a list of clients.

🧴 Why a finance book with a chapter on cellulite cream made sense for a millennial audience.

💬 How "spending runway" and "dividend day" became recognisable language people repeated back to the creators.

🤖 Why asking ChatGPT to invent your personal brand isn't the same as experimenting to see what connects.

🚪 How starting your reputation while you're still employed can open doors, even without a huge social following.

🐈 What happens when your followers know you for frugality, a cat or an opinion that no longer fits your life.

🔁 Why repeating the same idea in different ways can be the very thing that makes people remember it.

💼 How a baby-wearing consultant earned a customer's trust through content without needing an ad or a sales call.

The big takeaway? A personal brand is less about a polished image or an impressive follower count than a perspective people can recognise. It takes experimentation to find what sticks, and repetition to become known for it. Over time, that reputation can start making introductions for you.

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Get Rich Slow Club

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Disclaimer:

Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.

Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide

If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.

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