From Music Videos to Market Research: The Pivot That Launched a Career
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From Music Videos to Market Research: The Pivot That Launched a Career
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Jeff Meade joins the show to trace a career that moves from founding a market research agency to launching venture-based learning programs at Paul Quinn College. He shares the origin story—seeing a gap in how brands reached young people, reinventing focus groups by recording authentic conversations on neighborhood turf, and landing clients like Timberland. Mead talks about the dot-com era missteps, the 9/11 disruption that shut his firm down, and how those experiences shaped his approach to teaching. Now he’s focused on creating pipelines for Black entrepreneurs through curricular entrepreneurship, seed funding, and real, revenue-generating student ventures.
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