Value Creation or AfCFTA Hype? One SMME's Honest Answer
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Value Creation or AfCFTA Hype? One SMME's Honest Answer
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African trade agreements like the AfCFTA are called game-changers, but what does that mean for an SME trying to make a move? In this episode, we go beyond the policy hype and into the real work of cross-border trade.
We sat down with Matome Manenzhe, CEO of Ndoukhulu Hydraulic & Mining Supplies, who said "yes" to Angola and learned what value creation really looks like when you're building trust, pitching deals, and navigating a brand-new market.
We're unpacking the SME strategy and value strategy that actually opens doors in African continental trade.
If you're a small business owner with zero connections but big continental ambitions, start here.
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keywords: AfCFTA, African trade, Matome Manenzhe, mining, value creation, value strategy, sme strategy, enterprise value, value innovation, Siya Mdingi