Episode 112: From data to intelligence: Why the future belongs to brands that turn signals into smarter experiences with Lindsey Aitken
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Episode 112: From data to intelligence: Why the future belongs to brands that turn signals into smarter experiences with Lindsey Aitken
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How can brands turn consumer signals into smarter, more meaningful experiences? In this episode of Retail Sound Bites, Rachel Dalton and Barry Thomas welcome back Lindsey Aitken, Senior Director of Owned Platforms and Data Integration at Coca-Cola, to explore how brands can move from simply collecting first-party data to creating meaningful consumer intelligence.
They discuss the growing importance of owned platforms, the shift from one-off campaigns to continuously learning consumer relationships, and how AI is changing product discovery and recommendations. Lindsey shares why brands increasingly need to create experiences for both the human and the machine, while keeping trust and meaningful human connection at the center. Ultimately, the opportunity isn't simply collecting more data, but turning existing signals into smarter, more relevant experiences that deliver real value to consumers.
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Contact Barry: Email | LinkedIn
Contact Rachel: Email | LinkedIn
