Cover of Licensing + E-Commerce: What Works, What It Costs, and When You’re Ready | EP 01

Licensing + E-Commerce: What Works, What It Costs, and When You’re Ready | EP 01

Licensing + E-Commerce: What Works, What It Costs, and When You’re Ready | EP 01

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Paid acquisition is getting more expensive, marketplaces are more crowded, and copycats can appear within days. In the first episode of the new Licensing Plus format, David Born explores how licensing can give e-commerce brands recognition, credibility, and access to established fan communities — and why it can also add cost, complexity, and risk.Featuring insights and case studies from The Oodie, Fira X Wear, Plum Deluxe, Hippo Blue, WOLFpak, CamelBak x Crayola, Hismile x KFC, and more, the episode covers product strategy, royalties, minimum guarantees, forecasting, approvals, and the capabilities businesses need before pursuing an IP partnership.📥 Download the Licensing + E-Commerce one-page cheat sheet: Licensing + E-Commerce: The Episode TakeawayLinks & ResourcesForbes: Why E-Commerce Brands Are Turning to Licensing to Stop the ScrollRead: Why E-Commerce Brands Are Turning to LicensingRead: Is Licensing Right for Your Business? The Readiness TestRead: How to Get a Licensing Deal for Your E-Commerce BrandRead: How to Design Licensed Products Fans Actually WantNewsletter: https://thedavidborn.com/subscribeIn the Money Podcast: https://www.youtube.com/watch?v=yoO5tzm9KaEE-comm Growth Insider: https://youtu.be/6BU1ZZ7UhVgBorn to License with Davie Fogarty: https://youtu.be/UcTd3Oe0l38Born to License with Rebecca Palmer: https://youtu.be/e8y1lP8BQEABorn to License with Fira X Wear: https://youtu.be/Rvis01n2wNoBorn to License with Hippo Blue: https://youtu.be/6syDsoiWHcMChapters:00:00 Teaser0:54 Licensing Plus and licensing basics5:56 Why e-commerce brands are under pressure12:27 The Oodie: quality, copycats, and a $10M launch20:43 Small teams and successful licensed launches37:45 What makes licensed products work51:26 Collectibility, customer data, and sales spikes59:41 Campaigns that earn attention1:08:26 Costs, forecasting, and approvals1:21:52 Is your business ready for licensing?1:26:18 Pitching licensors and planning a launch1:30:11 Resources, monthly picks, and final takeaways1:35:29 Bonus: In the Money PodcastFeatured contributors:Davie Fogarty, Rebecca Palmer, Yael Afriat, Andy Hayes, Jasmine and Vincent, Aldo Burcheri, Alyssa Gourlay, Jenna Chalkley, Julian David, and Andrej.Produced by Eduardo Fogaça and Beatriz Pellenz — Born Content.🎙 Born to License – Hosted by David BornFollow David:Instagram: https://www.instagram.com/davidb0rn/ LinkedIn: https://www.linkedin.com/in/davidborn1/ Book a call with David:Intro: https://intro.co/DavidBornFollow Born Licensing:Instagram: https://www.instagram.com/bornlicensing/LinkedIn: https://www.linkedin.com/company/born-licensing/Website: https://bornlicensing.com/Email: contact@bornlicensing.comFollow Born to License:Instagram: https://www.instagram.com/borntolicense/ LinkedIn: https://www.linkedin.com/company/born-to-licenseYouTube: https://www.youtube.com/channel/UCEhsaakuZM7ryw6AE1ZIVCA Website: https://borntolicense.com/Email: hello@borntolicense.comSponsor - Learn to License: Website: https://learntolicense.com/Instagram: https://www.instagram.com/learntolicense/ LinkedIn: https://www.linkedin.com/company/learn-to-licenseDiscount code: earlybird25🎧 Subscribe & Follow for new episodes on licensing and the business of IP!🎙 Born to License – Hosted by David Born🔹 Sign up for Learn to License 🔹 Learn More about Born to License🔹 Learn More about Born Licensing🔹 Follow David on LinkedIn🔹 Follow David on Instagram🔹 Check out thedavidborn.com🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense👉 Have a question about licensing? Send it in for our upcoming Q&A episode!📩 Contact: hello@borntolicense.com🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
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