GTA 6 × Miami Heat, McLaren’s Rebrand & Putting AI to Work
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GTA 6 × Miami Heat, McLaren’s Rebrand & Putting AI to Work
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On Episode 22 of The Owlgorithm, we’re breaking down the Miami Heat’s Vice City activation through a branding and creative lens—from the uniforms and court to the merch and the bigger idea tying it together. Then we’re zooming out: McLaren’s new identity, another Intuit refresh, sports experiences that go beyond the screen, and where AI fits into the creative process. More options are one thing. Knowing which ones are good is another.
On the rundown: Miami Heat × Vice City: branding, merch, and creative execution McLaren: bringing automotive and racing under one identity Intuit: another refresh—and the brand problem behind it Perplexity’s design process: AI speed meets human taste San Jose Sharks: projection mapping as a fan experience AI use cases: Weavy and Muse / Grok Bot Lessons of the day + open-floor Q&A For Your Vice Only. A little Miami, a little algorithm, and plenty to unpack.
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