A Branded World

Adventures in Public Relations and the Creation of Superbrands

Sample

Unable to add items

Sorry, we're unable to add the item because your cart is already full.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Failed to remove from Wish List.

Please try again later

Adding to library failed

Please try again

Unable to follow podcast

Unable to unfollow podcast

Season's Savings

0.99 €/mo for 3 months

Auto-renews at 5.99 €/month after 3 months. Cancel monthly.

Get this deal

Offer ends on 28 December, 2026.

More purchase options

A Branded World

By: Michael Levine

Narrated by: Lloyd James

Get this deal

Auto-renews at 5.99 €/month after 3 months. Cancel monthly. Offer ends 28 December, 2026.

Buy Now for €17.99

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.

Summary

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Michael LevineLloyd JamesBlackstone Audio, Inc.Business & CareersLength: 10 hrs and 22 minRelease date: 15/11/2004Unabridged AudiobookLanguage: English

Marketing & Sales

No reviews yet