In this episode we bounce around and discuss a number of topics for marketers and business owners to chew on and think about for increasing their conversions.

First, we dive into how we each handle feedback on our copy, and why too big of an ego will shoot you in the foot and prevent you from growing in the game.

Next, we dive into how why it's important to be objective in marketing and how letting the market decide can solve any disagreements you have with a client about what will work.

In This Episode We Also Discuss:

-Why you need to ignore some peoples copy critiques

-What to test first in a split test for the biggest lift in conversions

-The danger of trying to split test 16 different thing at once

-How more authority means less pushback on your copy

-Why sometimes you need to let a client fail doing things their way

-The reason why swiping copy without understand behind the scenes won't work

-How a company that's scrambling to make things work rarely does

-Stories about Dan Kennedy charging $100k for promos clients never ran

-And writing versus assembling copy

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

The unavoidable fact is that everyone will go through rough patches in their marketing and copywriting career, regardless of what you see being flashed around social media.

In this weeks episode we breakdown exactly how we deal with and overcome rough patches in the game and get tactical on the things you can do to handle and work past the stress that is coming your way eventually.

We talk about why at certain points you need to "white knuckle" but how that backfires in the long term, how to assess what's not working and hack you can use to not get burned out in the game.

In This Episode We Also Discuss:

-Nick's story of emailing 175 local gyms with zero success

-The #1 thing marketers neglect when it comes to getting clients

-What to do when everything you're trying isn't working

-How "grey area time" lowers work quality and burns you out

-Why Alex stopped consuming a gram of caffeine a day

-The gap between "where you deserve to be" vs reality

-Sleep, time management, exercise and supplement hacks to get out of a rough patch

-How your habits can make dips better or worse

-And the value of reps, consistency and having a mission for staying on the path

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

This week we start by discussing the dark side of working with copywriting coaches and mentors that can actually hurts your confidence and leave you feeling disempowered, which leads into a conversation about how to build confidence in your copywriting skills.

We also dive into why some people jump from mentor to mentor, but stay stuck in the same place after years, and how to avoid this trap.

Next we discuss the why beginners shouldn't feel confident in their skills or worthy of big paydays, and how that's actually an advantage in the long run.

In This Episode We Also Discuss:

-Why most people are looking for a permission slip from their mentor

-What doctors and mentors/coaches have in common

-The #1 thing marketers mistake for "taking action" that isn't

-We chat about whether you shouldprioritze skills or money in the beginning

-The one trait that ALL winners have in common in any business

-Why offering to "work for free" is actually too expensive

-Picking a lane versus pivoting and why knowing the difference matters

-What you can learn about yourself from shopping at Costco

-Whenever you're confused about what do THIS one thing is the antidote

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370