My guest today is Joe Mazzone. Joe leads the product development for Coding Rooms, an interactive training platform owned by Wiley, the multinational academic publishing company. During our discussion, we explore how the team at Wiley is addressing the challenges, risks, and opportunities presented by AI. We also talk about how the education sector and the role of teachers are likely to evolve as the technology becomes ever more present in society. Joe is a thoughtful and passionate optimist, and this was an exciting peek into the future of education. So, please enjoy this conversation with Joe Mazzone.
_____

Show Notes:
[00:01:00] Introduction
[00:01:36] The Origins and Evolution of Coding Rooms
[00:08:35] Pressing Challenges Within the Education Sector
[00:10:58] Helping Students With Instant Feedback
[00:17:15] Spotting When Students Cheat With Generative AI
[00:21:53] The Potential of Personal AI Tutors
[00:27:08] Overcoming AI Integration Challenges
[00:30:26] Combatting the Issue of Prompt Hacking
[00:33:28] General Purpose AI vs. AI With a Limited Knowledge Base
[00:35:54] Internal AI Use Cases at Wiley
[00:40:05] Policies and Systems for Managing AI Risks
[00:42:58] Developing a Culture of AI Literacy
[00:44:04] AI and the Future of Teaching
[00:47:50] Entry Level Work in the Age of AI

_____

Discover episodes, show notes, transcripts and more at notathreat.ai/podcast
Twitter: @sdchappell | @notathreatai
LinkedIn: Sam Chappell | Not a Threat

My guest today is Ralph Burns. Ralph is the Founder and CEO of Tier 11, a leading digital marketing agency that manages over $200 million in annual ad spend. Ralph is also the co-host of Perpetual Traffic, a digital marketing podcast with hundreds of thousands of monthly listeners. During our conversation, Ralph describes the evolution of the industry and some of the challenges he’s overcome whilst building his business and growing his team. We discuss the rapid adoption of AI tools within the digital marketing space and Ralph shares some insight into the increasing value of the human experience in a world that will soon be dominated by AI-generated content. The world of digital marketing is at the forefront of GenAI and I couldn’t think of a better person to shine a light on it than Ralph. So, please enjoy my conversation with Ralph Burns.
_____

Show Notes:
[00:00:32] Introduction
[00:01:24] How the Digital Marketing Industry Works
[00:05:24] The Challenges of Building a Digital Marketing Agency
[00:09:07] The Value of Human Experience in an AI Future
[00:13:02] The Current State of AI in Digital Marketing
[00:17:26] Leveraging AI for Digital Marketing Insights
[00:22:37] The Unanimous Adoption of AI Within the Marketing Industry
[00:24:38] The Current Limitations of AI-Generated Content
[00:27:54] The Powerful AI in Meta’s Ad Platform
[00:31:54] Getting Started With AI in Your Business

_____

Discover episodes, show notes, transcripts and more at notathreat.ai/podcast
Twitter: @sdchappell | @notathreatai
LinkedIn: Sam Chappell | Not a Threat

My guest today is Michal Heiplik. Michal is the President and CEO of Contributor Development Partnership. CDP develops data driven insights and provides fundraising services to more than 230 public radio and television stations across the United States. During its first five years as an independent organization, CDP has brought 500,000 new donors to public media and has facilitated more than 200 million transactions for its clients. During our conversation, Michal and I discuss how CDP is deploying both predictive and generative AI to streamline operations and improve the performance of partner stations. We explore some of the limitations they've encountered with the technology, and the opportunities he sees for artificial intelligence to unlock even more value for CDP's clients. This was a fascinating look into the future of philanthropic giving, and Michal's passion for the company's mission is infectious. So, please enjoy my conversation with Michal Heiplik.
_____

Show Notes:
[00:00:00] Welcome to Not a Threat
[00:01:33] CDP's Unique Mission-Driven Approach
[00:05:06] Embracing AI and Incorporating it into the Business
[00:06:49] The Role of AI in Identifying Major Donors and Optimizing Engagement
[00:12:03] Navigating the Challenges and Opportunities of AI Integration
[00:16:04] The Power of Mission for Attracting and Retaining Talent
[00:17:59] The Impact of AI on Workforce Dynamics and Skill Development
[00:20:18] Data Security: Prioritizing Donor Trust in the Age of AI
[00:21:37] Forecasting the Future: AI's Expanding Role in Nonprofit Strategy
[00:24:29] Advice for Other Leaders: Lose the Fear

_____

Discover episodes, show notes, transcripts and more at notathreat.ai/podcast
Twitter: @sdchappell | @notathreatai
LinkedIn: Sam Chappell | Not a Threat