In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant.

We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions.

The conversation also covers practical aspects of UX work, including the art of getting genuine feedback from users and a straightforward UX process centred around research, design, and testing.

In this episode, we discuss:

• What UX is and isn’t
• The importance of understanding your audience
• A process to follow to continually improve your UX
• How to recruit users
• Tools to use to gather data and feedback on the user journey
• How to ask questions that gain the most valuable insights

CONNECT

• John Millist on LinkedIn https://www.linkedin.com/in/john-millist-63068774/ or https://twogether-digital.co.uk/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008

Deezer: https://www.deezer.com/en/show/1000659902

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important.

In this episode of Marketing Freed, product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy.

In this episode, we discuss:

• How marketing can build strong connections with product development teams.
• How to gain insights from consumers
• What factors you should prioritise new product development ideas on

CONNECT

Lauren Fisher on LinkedIn https://www.linkedin.com/in/lauren-fisher-69553837/ or Lauren’s website: https://productmarketingpeople.com/

David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different.

In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy.

In this episode, we discuss:

• What a social media audit should include.
• The key metrics to analyse.
• Which social profiles you should analyse beyond your own brand’s.
• How frequently you should run a social media audit.
• Competitive analysis can provide inspiration and insight into what works well in your industry and beyond.
• The importance of integrating social media efforts into the broader marketing strategy for a cohesive user experience.

CONNECT

Fiona O’Donoghue on LinkedIn:https://www.linkedin.com/in/fiona-odonoghue/ Instagram: https://www.instagram.com/attentionseeker_social/ or Fiona’s website: https://attention-seeker.com/

David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902