### Episode 4 Show Notes

**Hosts:** Niall, Andy McNeil

**Guests:** Bill Kelly, Kevin Dugan, Perry

Williams (Co-hosting)

#### **1. Introduction**

- Host Niall welcomes everyone and

introduces co-hosts Andy McNeil and Perry Williams.

- Perry, standing in for Chris, shares

insights from across Europe.

#### **2. Teamworx Segment: Interview with

Bill Kelly**

- **Guest:** Bill Kelly, Vice President of

IT

- **Discussion Points:**

-

Bill's role and background in IT and retail distribution.

-

Upcoming IT projects and improvements including Microsoft Dynamics 365, new

inventory visibility, and changes to the credit card payment system.

-

New features to assist sales teams and integration challenges.

- **Thought Provoking Question:** Niall

asks Bill what the one thing we are not talking about that we should be? Bill

discusses the importance of optimizing inventory to improve company

profitability and reduce costs.

#### **3. In-Case-You-Missed-It Segment**

- **Host:** Andy McNeil

- Andy recaps recent updates including

Nissan Rogue sales details, the Audi Military Program, and upcoming Nissan

Altima promotions.

#### **4. Getting Back to Basics**

- **Discussion with Perry Williams**

-

Focus on the fundamentals of sales, such as personal customer interactions and

the importance of old-school sales techniques.

-

Discussion on integrating new tools like AI with traditional sales methods to

enhance customer engagement and sales effectiveness.

#### **5. Interview with Kevin Dougan**

- **Guest:** Kevin Dougan, Owner of

Contagency

- **Topics:**

-

Kevin’s role in bridging the gap between field sales and corporate marketing

strategies.

-

Enhancing digital marketing strategies for ISRs, focusing on effective Facebook

advertising and use of AI.

-

Best practices and common mistakes in digital advertising.

#### **6. Wrap-Up**

- Niall and Perry wrap up the episode,

discussing key takeaways and teasing the upcoming masterclasses on AI and

social media advertising.

- Call for audience input on what they want

the first masterclass to focus on.

### **Looking Forward**

- Announcement of future episodes featuring

other key figures and continued focus on sales strategies, digital marketing,

and practical application of AI

**Welcome to Episode 3 of the Level Up Podcast!**

In this episode, we dive deep into the world of marketing and AI with insights from our special guests, Donna Bliss from New York Marketing and Jeff Mowatt from Djibouti. Get ready for an insightful discussion on the strategies and challenges of global marketing and the role of AI in boosting business efficiency.

**Timestamps:**

0:00:00 - Introduction and welcome

0:01:00 - Overview of listener feedback and reminder about the ChatGPT giveaway

0:02:00 - Introduction of guest Donna Bliss, and her role in digital marketing

0:05:00 - Donna discusses centralized marketing and the challenges of a decentralized sales force

0:10:00 - Jeff Mowatt shares his experiences from Djibouti

0:15:00 - Deep dive into AI applications in social media and graphic design

0:20:00 - Introduction to AI tools like Canva and MidJourney

0:30:00 - Discussion on creating effective social media strategies

0:40:00 - Insights into aftermarket strategies from Jeff Mowatt

0:50:00 - Closing thoughts and upcoming features

**Featured Topics:**

- The dynamics of centralized vs. decentralized marketing

- The impact of AI on social media management and graphic design

- Challenges and strategies in global marketing operations

- Practical tips for using AI tools like Canva and MidJourney

**Special Offer:**

Don't forget to participate in our giveaway by submitting your best social media posts! Details in the episode.

**Connect with Us:**

- Email: levelupmilitarycars.com

- Subscribe to our podcast for more insights and discussions.

Thank you for tuning in, and don't forget to like, comment, and subscribe for more updates from the Level Up Podcast!

-

**Show Notes for Level Up Podcast: Episode 2**

Welcome back to the Level Up podcast, where we dive deep into the world of AI, sales strategies, and how to leverage technology to boost your business. In this second episode, we're coming to you from Dublin, Ireland, with our host Niall and co-hosts Chris Law from the UK and Andy from the USA. This episode is packed with insights, practical advice, and a special guest appearance from David Jacobson, sharing his expertise straight from the Stateside headquarters.

Watch David Jacobsen's Masterclass on this link:

https://militaryautosource-my.sharepoint.com/:v:/g/personal/pwilliam_mymilitarycars_com/EbBjpNJGkuZLmYaT7U2BrOsBTK82P38HXEHMbYCBVC7DTg?referrer=Teams.TEAMS-ELECTRON&referrerScenario=MeetingChicletGetLink.view.view

**Episode Highlights:**

- **Special Guest - David Jacobson:** David joins us to discuss his role and the initiatives aimed at enhancing sales strategies and customer engagement. With a rich background in the automotive industry, David shares insights into the "conversions effort" and the "know before you go" program, aiming to educate and engage customers before they even set foot overseas.

- **Teamworx Segment:** This new section introduces voices from the headquarters, providing a direct line to the strategies and thoughts driving the company forward. David's participation marks the beginning of what promises to be a series of insightful contributions from various team members.

- **In Case You Missed It:** Andy takes the lead in this segment, offering a roundup of important updates, announcements, and missed opportunities from the past week. From financing options and website upgrades to marketing campaigns and product updates, this segment ensures listeners are caught up on all fronts.

- **Listener Engagement:** Following the positive response to the first episode, this episode focuses on listener-submitted questions and topics. Steve Ball from the UK joins the conversation, seeking advice on leveraging AI for social media engagement, particularly for those less familiar with platforms like Facebook.

- **AI Deep Dive with Chris Law:** Chris provides a hands-on demonstration of using ChatGPT for creating engaging and effective social media posts. From crafting compelling content to customizing messages for specific audiences, this segment offers valuable tips for anyone looking to enhance their online presence.

- **Practical Application:** The episode not only discusses theoretical aspects of AI and sales strategies but also demonstrates real-time application, showing listeners exactly how to implement these tools in their daily work.

- **Community and Growth:** Emphasizing the importance of building a community and engaging with your audience, the episode explores how AI can be a powerful tool in creating content that resonates with customers and drives engagement.

- **Looking Forward:** The episode concludes with a call to action for listeners to submit their own AI-generated content for a chance to win a ChatGPT subscription, encouraging active participation and continuous learning within the community.

**Key Takeaways:**

- Leveraging AI, like ChatGPT, can significantly enhance your sales strategy and customer engagement, even if you're starting with little to no experience.

- Continuous learning and adaptation are crucial in the rapidly evolving landscape of sales and technology.

- Engaging with your audience through personalized and relevant content can drive significant improvements in your business outcomes.

**Call to Action:**

Listeners are encouraged to experiment with AI in creating their social media content and submit their best posts for a chance to win a ChatGPT subscription. Share your...