Ever wonder what a day in the life of a marketing director at a personal injury law firm is like? Are you a marketing director looking for budgeting advice or productivity hacks? Or perhaps you’re a lawyer wondering how to make your marketing director’s job easier… Well, you’re about to learn it all!

As you know, digital marketing directors who work in law firms have very important responsibilities. They coordinate and collaborate with a wide range of people and agencies and have to constantly stay organized, efficient, and ahead of market trends. They also have to create content that’s not going to get them into trouble with the bar…

Today, we’re joined by the great Dan Brian, Director of Digital Marketing at Riddle & Brantley, a personal injury law firm. Dan's 20 years of marketing experience makes him the perfect guest to talk about what a day in the life looks like as a Digital Marketing Director at a law firm.

Stay tuned to the end for our “Sleazy or Not Sleazy” rapid fire round. You won’t want to miss Dan’s answers!

In this episode of Hot Docket, Bobby, Andrew, and Dan discuss:

• What does a digital marketing director do at a personal injury law firm?
• The responsibilities of an in-house marketing director at a law firm.
• Top project management tools and AI tools Dan can’t live without.
• When to hire a marketing contractor, marketing agency, and a full-time in-house marketer.
• Advice for attorneys to make the marketing director’s job easier.
• How to budget your marketing to prevent reallocation and make huge returns.
• The story behind Marketing for Justice, Dan’s membership group for law firm digital marketers.
• Advice for Legal Marketers: What Dan wishes he knew before getting into legal marketing.

Key Actionable Takeaways for Law Firms:

• Utilize the power of AI to increase your productivity and simplify content creation processes. Just make sure you fact check your content!
• Dan emphasizes that if you become too obsessed with data and numbers, you may miss an opportunity to truly experiment with your marketing and try something radically different (and maybe more powerful).
• A marketing effort that worked yesterday or a year ago won’t always work today. You often have to beat the market and be the first to come up with an idea for it to be wildly successful.
• Set aside part of your marketing budget to allocate for experimentation campaigns that have an unknown ROI, but will certainly give you the valuable experience and information to succeed next time.
• As a marketing professional in the law industry, you must be familiar with the bar rules in your state, or you could get in trouble.

To get in touch with Dan, email him at dan@justicecounts.com

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Lawyers are business owners, law firms are businesses, and having multiple businesses can be a great thing for lawyers… but it takes strategy, passion, and proper training to successfully grow and achieve synergy between them.

As society and business rapidly evolves, law firms are facing challenges in getting and managing referrals, prioritizing diversity, equity, and inclusion, and keeping up with trauma-informed best practices.

Today, we’re happy to be joined by Micha Star Liberty, Founder of Liberty Law, a law firm litigating serious injury, civil rights, sexual abuse, consumer, and employment matters. Micha is also the Founder and CEO of Lionhearted Leader and Founder of The Soaring Center, which are consulting and personal development organizations dedicated to providing trauma-informed training and building strong teams and leaders.

Micha’s commitment to fighting for justice, as well as educating people on how to best work with traumatized individuals, all while running multiple synergetic businesses, is extremely inspiring. Tune in to learn all about it!

In this episode of Hot Docket, Bobby, Andrew, and Micha discuss:

- Micha’s unique strategies for law firm marketing and referrals

- How to get referrals from one business to another, even if they’re very different businesses

- Tips and strategies for managing attorney referrals as your law firm grows

- Equity & Inclusion: The central theme/topic that unites Micha’s businesses

- Why Micha became a trial lawyer

- Best practices for advertising sensitive subjects, like sex trafficking claims, on social media

- Why your law firm needs to have trauma-informed training

Key Actionable Takeaways for Law Firms:

- To get referrals, understand the power of The Drip Method of marketing: getting to know people, building a relationship with them, doing favors for them, and being top of mind for them

- Managing referrals requires tracking, documenting, keeping the attorney who referred you informed about the case, and following the referral rules your state has

- Understand the importance of trauma-informed training and knowing people’s triggers, especially when litigating sensitive cases, like sexual abuse

- Diverse teams perform better and bring in more profit. Create trauma-informed policies and procedures to foster diversity, equity, and inclusion in your business. Make sure you track the numbers!

If you’re interested in receiving trauma-informed training, leadership consulting, and more, check out all of Micha’s businesses and their services here.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Have you ever wondered how legal marketers navigate the complex world of advertising for niche legal cases like whistleblower and class action lawsuits?

With the evolving landscape of marketing and advertising, law firms are constantly challenged to educate and engage potential clients on complex legal matters in a relatable and understandable manner.

Today, we are delighted to welcome Q Miceli, the Director of Marketing and Communications at Tycko & Zavareei, a leading whistleblower and class action law firm, and co-lead of the Legal Marketing Association Next. Q's expertise in legal marketing makes them the perfect guest to shed light on navigating the challenges of advertising for unique legal cases.

Their unique journey showcases the intersection of personal experience and legal marketing expertise.

In this episode of Hot Docket, Bobby, Andrew, and Q Discuss:

• Q Miceli's journey into legal marketing during the pandemic
• The role of in-house marketing directors at law firms
• Educational vs. direct response sales marketing for unique legal cases
• Must-read resources for legal marketers, including books and tools
• Challenges and success stories in legal content marketing and advertising

Key Actionable Takeaways for Law Firms:

• Understanding the importance of scoping marketing projects to enhance collaboration between attorneys and marketing teams
• Emphasizing consumer education in advertising for niche legal cases to bridge the gap between attorneys and potential clients
• Leveraging keyword research and content strategy to align marketing efforts with consumer inquiries

As legal marketing continues to evolve, Q Miceli's insights provide valuable strategies for law firms aiming to effectively navigate the advertising challenges associated with niche legal cases.

Check out Marcus Sheridan’s Book “They Ask, You Answer” on Amazon here.

If you have guest ideas or questions you would like our hosts to cover please email

info@hotdocketpodcast.com

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!