In this episode, Jake Madoff, a full-stack growth marketer, discusses various aspects of digital marketing, including scaling ad campaigns, choosing the right social media channels, testing ad campaigns, measuring ROI and attribution, the effectiveness of boosted posts, and the role of SEO in digital marketing. The conversation explores the impact of AI on content creation and marketing. It discusses the potential cheapening of information due to the rapid generation of AI-based content. The conversation also delves into the future of marketing and advertising in a world saturated with AI-generated content. It highlights the importance of human creativity and the potential dangers of relying too heavily on AI. The conversation concludes with actionable advice for small to mid-sized businesses on how to make the most of their marketing budget.

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Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

In this conversation, Ryan Carson discusses the future of learning to code and the impact of AI on development. He shares insights on using AI as a personal tutor and the benefits of running AI models locally. The conversation also touches on privacy concerns and the integration of AI in Apple products. Ryan Carson also talks about his experience building an AI-based company and the use of APIs in deploying AI apps. In this conversation, Ryan Carson discusses his journey of learning TypeScript and Next.js, highlighting the ease of using these technologies. He also emphasizes the power of Tailwind CSS in simplifying front-end development. The conversation then shifts to the role of designers and developers, with a focus on the importance of the developer experience. Ryan shares insights on product thinking and vetting ideas, emphasizing the need to solve real problems and start with the user interface. The conversation also touches on the acquisition process and the benefits of building sustainable businesses. Finally, Ryan discusses the democratization of AI and the opportunities it presents for entrepreneurs.

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Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Josh Nielsen, founder and CEO of ZenCastr, shares the company's origin story and how it evolved to address the challenges of remote podcast recording. He discusses the importance of solving real problems for podcasters, such as poor audio quality and guest management. ZenCastr has expanded its services beyond recording to help podcasters with distribution, editing, and monetization. Nielsen emphasizes the need for podcast networks catering to small and large creators, providing cross-promotion and monetization options. He also highlights the importance of onboarding and engagement in helping podcasters navigate the complexities of the medium. Nielsen reflects on the growth pains of scaling the business and the value of having a co-founder to share the load and provide different perspectives. He acknowledges the transition from being a developer to a business leader and the challenges of social interaction in that role. In this conversation, Josh, the co-founder of Zencastr, shares his experience transitioning from being a solo developer to leading a company. He discusses the challenges and key takeaways of this transition, emphasizing the importance of continuous growth and learning. Josh also talks about the fundraising process and the decisions involved in scaling the business. He shares insights into the tech stack used in building the platform and the considerations for future-proofing the code. Additionally, he provides guidance on hiring the right people and finding a balance between programming and leadership roles.

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar