Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unveiling how these platforms are rewriting the rules for trend-spotting and media research. As we reminisce about the mid-2010s—the pivotal moment when the balance tipped towards social media—we'll dissect the current prominence of TikTok and its influence on public discourse, and whether blogs still hold their ground in this digital tapestry.

Fasten your seatbelt as we navigate the turbulent future of TikTok amidst swirling uncertainties and potential bans, probing its indispensable role in the marketing strategies of savvy businesses. With the wisdom of our guest Jason, delve into the enduring relevance of blogs, armed with analytics to sculpt content that resonates deeply with your audience. We'll share expert strategies for leveraging your Google Business Profile to attract local clientele and extend an exclusive invitation for a content review to ensure your website is a magnet for your ideal customer. Tune in for an episode brimming with strategic insights that promise to redefine your approach to content creation and elevate your presence in the design world.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-116-Are-Blogs-Dead/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior design industry, questioning whether the essence of creating a home is being lost to the lure of quick profits.

As we navigate through the ripple effects of economic uncertainty, hear from industry leaders on how rising interest rates and escalating costs are steering homeowner decisions. We offer a strategic playbook for design businesses bracing for these changes, discussing the pivot from expansive to intimate renovations and the importance of marketing to maintain a steady course through economic headwinds. Drawing on past corporate war stories like those from Kohler Company during the 2008 financial crisis, we provide guidance on how high-end clients are likely to weather this storm, ensuring you're equipped with the knowledge to adapt and thrive in this evolving market.

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-Now

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.

As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's bold response: the launch of Help Every Reporter Out (HERO). You'll get a front-row seat to the community's reaction, strategies to adapt, and whether HERO might just save the day for PR professionals seeking media connections. Join Miriam, Maria, and Jason for an insightful tour through the latest PR landscape—it's an episode packed with industry intel you won't want to miss!

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-Now

Reference Links from the Episode:

• https://helpeveryreporter.com/
• https://www.connectively.us/

Sign-up for Designer Discussions Interior Design Media Opportunities service:

• https://www.designerdiscussionsmarketing.studio/subscribe

Other Episodes Discussed in this episode:

• https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions
• https://www.designerdiscussions.com/episodes/episode-92-the-quickest-and-easiest-way-to-get-press
• https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media
• https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY