Welcome to "Cosmos and Commerce," the podcast where business and fun converge. Hosted by Michele Cook of Body Ache Escape Massage Center and Janis Francis of The Humble Crate. Join us as we engage with some of the most creative and influential minds in the business arena. In today's episode, we're thrilled to have Heather Lipe, the creative force behind Woodchuck Arts. Heather's unique talent lies in weaving together the aesthetics of design and the pragmatics of business, enabling small companies to flourish in the digital landscape. With a knack for creating websites that are not just visually stunning but also highly functional, Heather has become an expert for entrepreneurs eager to expand their digital presence. 

1. Introduction:
   • Michele Cook introduces the podcast and guest Heather Lipe from Woodchuck Arts.
   • Overview of Heather's expertise.
2. Heather Lipe's Journey:
   • Heather shares her background and journey to becoming a business owner.
   • Her evolution from aspirations in hairstyling to a passion for art and graphic design.
   • Family influence and entrepreneurial spirit.
3. Starting Woodchuck Arts:
   • The inception of Woodchuck Arts in 2012.
   • The story behind the unique name and its branding impact.
4. Websites and Entrepreneurship:
   • Discussion on common issues entrepreneurs face with their websites.
   • Heather’s approach to solving website design and functional problems.
   • Importance of content for SEO and user engagement.
5. Effective Website Design:
   • Strategies for adding content without clutter.
   • The role of FAQs in website design.
   • Tailoring website content for Google and users.
6. Challenges in Web Design and Small Businesses:
   • Heather's insights on market valuation of design and art.
   • Balancing client needs with financial sustainability.
7. Success Stories:
   • Heather shares examples of successful projects and client experiences.
   • The impact of comprehensive digital marketing on client success.
8. Favorite Tools and Techniques:
   • Heather's preferred tools for digital marketing, like Canva.
   • Insights on copyright issues and safe image sourcing.
9. Working with Heather:
   • The process of collaborating with clients.
   • Customizing services based on client needs and projects.
10. Future Trends and Goals:
    • Predictions for web design trends and future business directions.
    • Heather's personal goals and aspirations for her business.
11. Fun and Personal Questions:
    • A series of lighthearted and personal questions to explore Heather's interests and perspectives outside of work.
12. Closing

Links

Woodchuck Arts
Earthing Mat
7 Habits of Highly Effective People
Canva
123RF

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Guest:

• Peg Tobin, a healthcare recruiter, educator, writer, and public speaker, owner of Tobin and Associates.

In this episode of "Cosmos and Commerce," hosts Janis Francis and Michele Cook interview Peg Tobin, a seasoned healthcare recruiter and the visionary behind Tobin and Associates. Peg shares her unexpected journey into healthcare recruitment, a path that began with her granddaughter's health crisis and led to the founding of her successful company. Over the course of the episode, Peg shares the challenges and triumphs of growing her business, the evolution of healthcare recruitment practices, and the importance of leadership and staff development. Her personal anecdotes and insights, combined with a quick-fire round of questions, paint a vivid picture of her professional journey and personal ethos. This episode not only sheds light on the nuances of healthcare recruitment but also celebrates Peg's dedication and innovative approach to improving the healthcare industry.

Discussion Topics:

1. Introduction and Background of Peg Tobin:
   • Peg shares her journey into healthcare recruitment, initially sparked by her granddaughter's illness. She left her corporate job to be available for her granddaughter and started her own business, Tobin Associates, which has grown nationwide over 26 years.
2. Challenges and Growth:
   • Peg discusses early challenges, particularly financial ones, and the growth of her business, including the involvement of her two sons.
3. Evolution of Tobin Associates:
   • The company evolved from placing people in temporary positions within Indiana, Ohio, and Kentucky to nationwide placements, coaching, and high-level executive recruitments.
   • Peg highlights the changes in healthcare recruitment, including the challenges of guaranteeing human lives and adapting to a new generation of workers.
4. Leadership and Staff Development:
   • Emphasizes the importance of fostering leadership within the team, investing in staff development, and adapting to generational differences in the workplace.
5. Personal Stories and Insights:
   • Peg shares personal anecdotes, including her motivation to start the business, her approach to leadership, and her commitment to improving healthcare through recruitment.
6. Future Plans and Advice:
   • She expresses her interest in coaching and inspiring new healthcare professionals, stressing the importance of diversifying their skill sets.
   • Offers advice to those starting a business in the healthcare sector and to individuals interviewing for high-level positions.
7. Quick Fire Round:
   • A series of rapid-fire questions reveals more about Peg's personality, preferences, and life philosophy, including her love for champagne, her first job as a bank teller, and her passion for healing and nurturing.

Conclusion:

• The hosts thank Peg for her valuable insights and anecdotes, highlighting the inspirational and humorous aspects of her journey in healthcare recruitment.

This podcast episode provides an in-depth look at the challenges and rewards of healthcare recruitment, leadership, and the personal journey of Peg Tobin, showcasing her dedication to the healthcare industry and her innovative approach to business.

Links

Tobin and Associates
Facebook
Linked IN
The Bible
Mandisa- Good Morning

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Hosts: Janis Francis and Michele Cook

Guest: Nate Hux, a pharmacist and entrepreneur

Key Points:

1. Background and Career Shift: Nate Hux, initially a corporate pharmacist, shifted to an independent pharmacy. He bought Pickerington Pharmacy from Dale Schultz, aiming to focus more on patient care rather than corporate profits.
2. Launching Freedom Pharmacy: In 2020, Nate launched Freedom Pharmacy, a separate entity from Pickerington Pharmacy, to offer medications at more affordable prices by bypassing insurance companies. This approach aimed to reduce administrative costs and focus on direct consumer transactions.
3. Challenges and Decisions: Funding Freedom Pharmacy was challenging due to the unavailability of loans during COVID-19. Nate had to invest personal funds. He considers opening Freedom Pharmacy as his best business decision.
4. Marketing Strategy: Nate's effective marketing strategies include media relations and grassroots efforts. He emphasizes personal connections and community involvement over traditional advertising.
5. Employee Satisfaction: Nate believes in creating a positive work environment and making employees feel part of the company's success. He values employee feedback and aims to foster a culture where staff feel invested in patient care.
6. Growth and Customer Base: Freedom Pharmacy caters to a wide range of customers, including self-employed individuals and seniors, especially those with high-deductible insurance plans. Nate foresees balanced growth between Pickerington and Freedom Pharmacy in the coming years.
7. Compounding and Veterinary Services: Freedom Pharmacy offers compounding services, creating personalized medication forms and also caters to veterinary prescriptions, reflecting a growing segment in their business.
8. Advice for Aspiring Pharmacists: Nate advises new graduates to minimize personal debt, giving them more career options and flexibility. He stresses the importance of financial prudence for aspiring entrepreneurs.
9. Future Plans: Nate's future goal is to train others in establishing similar business models, freeing them from reliance on the traditional healthcare payment system.
10. Personal Insights: Nate enjoys downtime with activities like reading and playing strategy games. His approach to life is influenced by a philosophy that prioritizes family, faith, and meaningful work over material achievements.
11. Contact Information: Nate does not engage in social media personally but can be reached through his pharmacies’ websites or directly at the Pickerington and Freedom Pharmacy locations.

Episode Links

Pickerington Pharmacy
Freedom Pharmacy
The Real Anthony Fauci by Robert F. Kennedy Jr
Civilization 6
Brewdog Punk IPA

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Episode 17- Darian's multifaceted career spans holistic health, fitness, acting, photography, TV, and marketing, providing a rich tapestry of experiences for listeners to draw inspiration from.

Darian opens up about her life journey, emphasizing how becoming a parent at a young age influenced her career trajectory. She shares her transition from pursuing practical career options to embracing her passions in photography, acting, and fitness. This transition is a central theme, highlighting the importance of flexibility and adaptability in both personal and professional life.

A significant portion of the conversation is devoted to the intersection of holistic health and entrepreneurship. Darian speaks about the crucial role fitness and well-being play in managing the uncertainties and pressures of business. Her story of establishing a Pilates studio unfolds, revealing her passion for the discipline and its impact on her career.

The episode also goes into Darian's experience in media, including her stint as a talk show host. This leads to a discussion about her book "Uncork Your Life," which encapsulates her philosophy of pushing through life's challenges.

Throughout the episode, Darian offers insights into personal development, highlighting confidence as a key factor in success. She candidly shares her struggles and triumphs, providing an authentic perspective on overcoming adversity.

In concluding the episode, Darian shares her future aspirations, including writing more books and launching a podcast. Her story is a powerful reminder of the endless possibilities that come with embracing change and pursuing one's passions.

Listeners will find a blend of practical advice, inspirational stories, and insightful discussions in this episode, making it a valuable resource for anyone interested in personal growth and entrepreneurial success.

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Podcast Episode Title: Cosmos and Commerce - Sip, Savor, Succeed with Sarah Kahn

Hosts:

• Michele Cook
• Janis Francis

Guest:

• Sarah Kahn, owner of Corporate Rehab and host of Business Blasphemy Podcast

Podcast Sections:

1. Introduction:
   • Greetings and introductions by hosts Michele Cook and Janis Francis.
2. Guest Introduction:
   • Introduction of Sarah Kahn, her mission, and her work with Corporate Rehab.
3. Interview with Sarah Kahn:
   • Background of Corporate Rehab:
     • Sarah's transition from Linchpin Virtual to Corporate Rehab.
     • Discussion on the concept of "corporate detox."
   • Sarah's Corporate Exit:
     • Reasons for leaving the corporate world.
     • Challenges faced during pregnancy and layoff experiences.
     • Mental health struggles leading to a career shift, encouraged by her husband.
   • Perceptions of Entrepreneurship:
     • Initial reluctance to become an entrepreneur.
     • The reality versus the idealized version of entrepreneurship.
   • Client Relationships:
     • Trusting gut instincts when choosing clients.
     • Learning to say no and assessing client compatibility.
   • Brand Authenticity:
     • Importance of being true to oneself in branding and marketing.
   • Business Practices Discussion:
     • Addressing nonsensical business practices and speaking out in the industry.
   • Unique Coaching Approach:
     • Sarah's extensive corporate experience as her differentiator.
     • Focusing on coaching business owners and treating them as whole humans.
   • Client Success Story:
     • A client's business streamlining allowing for a 10-day business closure.
   • Common Client Challenges:
     • Addressing self-trust issues and breaking out of predetermined roles.
   • Differences in Entrepreneurship by Region:
     • Comparing Canadian and American entrepreneurial communities.
   • Small vs. Large Business Issues:
     • Visibility challenges for smaller businesses.
   • Networking Preferences:
     • Online networking versus in-person interactions.
   • Time Management:
     • Sarah’s approach to managing various business activities without a team.
   • Advice for Corporate to Entrepreneurship Transition:
     • Planning and savings tips for those considering leaving their corporate jobs.
   • Staying Inspired:
     • Importance of having a clear mission and vision.
4. Fast Questions Round:
   • A quick-fire question-and-answer segment with Sarah.
5. Closing Remarks:
   • Thanks to the guest.
   • Inviting listeners to subscribe and comment.
6. Outro:
   • Final thoughts and sign-off by the hosts.

Sarah Kahn's Top 3 Takeaways

1. Entrepreneurship Is a Journey of Authenticity and Adaptation: Sarah emphasized the importance of entrepreneurs staying true to themselves. She shared her own experience with rebranding her business to Corporate Rehab, aligning her services with her authentic self, and focusing on her mission to support women transitioning from corporate roles to entrepreneurship. She stressed the need for business owners to lean into their unique voices and experiences, which can lead to greater satisfaction and success.
2. Transitioning from Corporate to Entrepreneurship Requires Strategy: Sarah discussed the importance

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Cosmos and Commerce with Jen Routte of Routte Law
Hosts: Michele Cook & Janis Francis

1. Introduction
   • Welcoming Jen Routte
   • Brief overview of Routte Law and Jen’s background
2. Jen’s Journey into Law and Entrepreneurship
   • Jen’s early career and motivations
   • Transition from traditional law practice to entrepreneurship
   • Challenges faced and overcoming them
3. Founding of Routte Law
   • Inspiration behind starting Routte Law
   • Unique aspects of Routte Law’s approach to legal services
   • Target clientele and service offerings
4. Business Philosophy and Strategies
   • Jen’s business philosophy and values
   • Strategies for client engagement and satisfaction
   • Balancing legal expertise with entrepreneurial spirit
5. Impact of Technology on Legal Services
   • Adoption of technology in Routte Law’s operations
   • Benefits and challenges of tech integration in legal services
   • Future trends in legal tech as seen by Jen
6. Advice for Aspiring Entrepreneurs and Lawyers
   • Key lessons learned in Jen’s journey
   • Advice for young professionals entering law or entrepreneurship
   • Importance of resilience and adaptability
7. Routte Law’s Future Plans and Goals
   • Upcoming initiatives and expansions
   • Long-term vision for the firm
   • Jen’s personal goals and aspirations
8. Closing Remarks
   • Summarizing key insights from the discussion
   • Thanking Jen Routte for her participation
   • Closing thoughts and podcast sign-off

Jen’s Top 3 Takeaways

1. Building a Resourceful Legal Practice with Routte Law: Jen Routte’s journey exemplifies the concept of building a legal practice that aspires to be more than just a service provider. By focusing on being a resource for clients and aiming to build lifelong relationships, Routte Law stands out in its commitment to delivering legal knowledge and support that extends beyond traditional legal services.
2. Routte Law’s Integration of Technology in Legal Services: Emphasizing the role of technology in legal practices, Routte Law showcases how technological advancements can be harnessed to build more efficient and client-centric services. This approach not only enhances their ability to serve as a reliable legal resource but also strengthens its capacity to build and maintain lifelong relationships with clients through improved accessibility and knowledge sharing.
3. The Essence of Resilience and Knowledge in Legal Entrepreneurship: Jen Routte’s experience highlights the importance of resilience and extensive legal knowledge in the realm of legal entrepreneurship. Her approach to building her business as a resourceful legal firm underscores the value of continuous learning and adaptability in fostering a legal practice that is committed to building long-term, supportive relationships with clients.

Links

Routte Law
Gahanna Title
Fitbit
The Compound Effect by Darren Hardy
Yeti Water Bottle

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Podcast Outline Summary: Cosmos and Commerce with Michele Cook

Introduction to Helen Holloway and Champion Pest and Termite Control: Helen Holloway is the tenacious and insightful founder of Champion Pest and Termite Control, a company that has carved a niche for itself in the competitive pest management industry. With a keen focus on customer satisfaction and environmentally friendly practices, Helen's business stands out for its commitment to both efficacy and eco-consciousness. Her journey from a curious observer in the field to a leading entrepreneur is a testament to her dedication and innovative approach to pest control.

Podcast Summary:

1. Opening Remarks by Michele Cook:

• Introduction of the podcast theme and guest, Helen Holloway.
• Brief overview of Champion Pest and Termite Control's reputation and services.

2. Helen's Origin Story:

• Helen shares her background and what led her to start a pest control business.
• Discussion on the challenges faced in the early days and the learning curve involved.

3. Business Philosophy and Practices:

• Exploration of Champion Pest and Termite Control's business model.
• Helen's approach to integrating eco-friendly methods in pest management.
• The importance of customer education and safety in their services.

4. Industry Insights:

• Helen provides her perspective on current trends in the pest control industry.
• The conversation touches on the impact of technology and innovation in providing solutions.

5. Customer Relations and Growth:

• Strategies Helen employs to maintain strong customer relationships.
• Discussion on how word-of-mouth and trust have fueled the growth of her business.

6. Overcoming Challenges:

• Helen recounts significant hurdles the company has overcome, including market competition and misconceptions about pest control.
• She shares insights on how to stay resilient and adaptable in a dynamic industry.

7. Future Aspirations:

• Helen talks about her vision for the future of Champion Pest and Termite Control.
• The segment includes potential expansions, new services, and continued commitment to sustainability.

8. Closing Thoughts:

• Michele Cook summarizes the key takeaways from the conversation with Helen.
• Helen imparts final words of wisdom for aspiring entrepreneurs in the service industry.

9. Sign-off by Michele Cook:

• Michele thanks Helen for her participation and insights.
• Information on how listeners can connect with Champion Pest and Termite Control.
• Closing remarks and teaser for the next episode of Cosmos and Commerce.

Links

Champion Pest & Termite Control
Facebook
The E-Myth Revisited by Michael Gerber
The Five Love Languages by Gary Chapman

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Cosmos and Commerce Podcast Summary: Michelle Plumby from AR Workshop

Introduction:
Michelle Plumby is a dynamic figure in the world of DIY and home decor. As a representative of AR Workshop, she embodies the spirit of creativity and hands-on crafting. AR Workshop is a boutique DIY studio that offers hands-on classes for creating custom and charming home decor from raw materials. From wood signs to canvas pillows, they provide an experience that merges the joy of DIY with the charm of boutique home decor.

Hosts: Michele Cook and Janis Francis

Main Points:

1. AR Workshop Experience:
   • AR Workshop is not just a DIY studio; it's an experience. It offers hands-on classes where participants can create a variety of projects, from wood signs to framed signs and centerpiece boxes.
   • The workshop provides all the materials needed, allowing attendees to focus on the fun and creativity of the project.
2. Boutique DIY Studio:
   • AR Workshop stands out as a boutique DIY studio that offers hands-on classes for creating unique home decor items.
   • The studio's charm is evident in the variety of projects they offer, including plank and round signs, lazy susans, and even tote bags.
3. Franchise and Expansion:
   • AR Workshop has grown significantly, with franchises opening in various locations. This expansion speaks to the brand's popularity and the demand for hands-on DIY experiences.
   • Michelle discussed the benefits of the franchise model and how it has helped spread the AR Workshop brand.
4. Social Media Presence:
   • Michelle highlighted the importance of Facebook in promoting AR Workshop events and classes. The platform has been instrumental in showcasing the workshop's offerings and attracting a wider audience.
   • The workshop's Facebook page is buzzing with activity, from photos of completed projects to announcements of upcoming classes.
5. Crafting as a Community Activity:
   • AR Workshop is more than just a place to craft; it's a community. Attendees can join instructor-led workshops, making it a social event where they can bond over shared interests.
   • The studio also hosts special events, providing a venue for people to come together, craft, and have fun.
6. Conclusion:
   • AR Workshop is revolutionizing the DIY space with its boutique approach, offering a unique blend of hands-on crafting and upscale home decor. With its growing franchise model and strong social media presence, it's clear that AR Workshop is here to stay, bringing joy and creativity to DIY enthusiasts everywhere.

Links

AR Workshop
AR Workshop Facebook
The Entrepreneur Rollercoaster by Darren Hardy
The Power of Positive Thinking by Norman Vincent Peale

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