Banking on Digital Growth

De : James Robert Lay
  • Résumé

  • If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    Épisodes
    • 448) Digital vs. Human: The First Step to Unlocking Growth in Financial Services
      Oct 29 2024

      Financial brands often focus on digital transformation and new technologies to drive growth, but they miss a critical piece: human transformation. Without aligning their teams and culture to embrace change, even the best technology won’t unlock new opportunities. Sticking to old habits while trying to implement new technologies creates roadblocks, misaligned efforts, and frustrating customer experiences. If nothing changes internally, no amount of digital investment will drive the desired results.


      In this episode, James Robert Lay and Danny Varghese, President of Fortimize, discuss how financial brands can break through these barriers by focusing on human transformation first. By building a culture that values adaptability, communication, and continuous learning, organizations can effectively implement digital tools and unlock new growth opportunities. Listen to learn how to set the foundation for both human and digital transformation in 2025.


      Join us as we discuss:


      -Challenges in Customer Acquisition (07:50)


      -Opportunities for Efficiency and Relationship Building (13:20)


      -People, Process, Technology, and Data (26:33)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      50 min
    • 447) The Digital Growth Accelerator: The Fastest Way to Thrive in 2025
      Oct 28 2024

      There’s no sugar coating it: Your bank or credit union is losing money—right now—because of hidden blind spots in your customer journey. If you don’t take action, these problems will persist, costing you even more in 2025. The longer you wait, the more you risk falling behind your competition. But the real issue? You probably aren’t even aware of just how many loans and deposits your bank or credit union is losing.


      That’s why we created the Digital Growth Accelerator Program. It’s the quickest and easiest way to get everything you need to accelerate loan and deposit growth in 2025 through research-driven assessments, practical action plans, and collaboration with like-minded peers. It makes growth accessible with minimal time and financial investment, all while providing hands-on guidance from the experts at the Digital Growth Institute. Now is the time to take action and ensure you thrive in 2025.


      Join us as we discuss:


      -Introducing the Digital Growth Accelerator (11:45)


      -The Value of the Accelerator Program (23:23)


      -Addressing Common Objections: Time and Budget (29:13)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.



      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      42 min
    • 446) The Future of Financial Branding: Building Trust and Influence through Content
      Oct 22 2024

      Financial brands miss out on millions in loans and deposits by not leveraging digital growth strategies and personal branding. There's a hesitation to utilize new communication channels like social media or podcasts due to compliance concerns and traditional mindsets.


      Ray Drew, top-producing SBA Lender and the host of #1 Podcast in the SBA Industry: The Art of SBA Lending, discusses practical steps, including creating engaging content, leveraging platforms like LinkedIn, and adapting modern marketing techniques to stay ahead. He shares expert advice emphasizing that building a strong digital presence can significantly enhance trust, attract new business, and position financial brands to thrive in the future.


      Join us as we discuss:


      -Ray Drew's Journey in SBA Lending (02:29)


      -The Birth of SBA Ray and Building Trust Through Content (16:28)


      -The Power of Personal Branding (38:07)


      You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

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      52 min

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