If you're looking for insights to the current state of wholesale distribution, there's perhaps no greater authority than Eric Hoplin, Chief Executive Officer at the National Association of Wholesaler-Distributors. In this episode, Eric sits down with us for a very special hour to provide his unique perspective on a variety of topics.

From the impact of technology, to mergers and acquisitions, to the importance of family-owned and employee-owned businesses, Eric spills the tea on the most important topics in wholesale distribution. We also touched on the challenges and opportunities in the industry, such as supply chain issues, port labor talks, and the influence of Chinese investments in Latin America.

It's one of our most insightful episodes yet, highlighting the importance of technology, talent, and strategic planning in the evolving landscape of wholesale distribution.

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The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.

In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

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AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more.

We start by taking a deep dive into the recent announcement by OpenAI regarding their new multimodal model, GPT-4. What will be the potential impact of this new technology on different roles within organizations, such as field salespersons, inside salespersons, and counter persons?

The big question, however, is will AI for business enhance efficiency, provide valuable business insights, and potentially transform the way sales interactions are conducted? Or will the challenges and cultural shifts that may arise with the adoption of such advanced technologies change the very model of wholesale distribution and manufacturing as we know it?

If you're looking for valuable insights into the evolving landscape of technology and its implications for distribution and manufacturing, this is an episode you won't want to miss!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

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