Matt Brown, a serial entrepreneur, three-time Amazon best-selling author, and host of the Matt Brown Show podcast, provides a hard-hitting exploration of failure within the entrepreneurial landscape in his new book, Secrets of Fail. Behind every success story, there's a litany of failures—often untold, forgotten, or obscured by the glory of achievement.

In Secrets of Fail: Stories, Insights, and Lessons from the Hidden Failures of Entrepreneurs, Matt delves into the uncharted terrains of entrepreneurship—not just the glitz of IPOs, funding rounds, and high-valued startups, but the gritty reality that precedes these celebrated moments. The book showcases a series of intimate interviews with entrepreneurs and CEOs whose collective business revenues exceed $10 billion and who courageously recount their paths full of pitfalls, detours, and heartbreaking disappointments.

It features failures as they are—raw, challenging, even devastating. However, through these entrepreneurial ordeals, a pattern emerges: the transformation of failure into a profound learning experience and a stepping stone towards eventual success. Through these narratives, the book breaks the stigma surrounding failure, normalizing it as an integral part of the entrepreneurial journey.

Secrets of Fail does not just cater to budding entrepreneurs: it extends its reach to anyone with a dream, a vision, or an idea, and the will to make it a reality. The stories it recounts and the lessons it shares are universal—a testament to the human spirit's unbreakable resilience.