Positioning | Livre audio

Positioning: The Battle for Your Mind

Prix :19,60 €
  • Détails de l'abonnement :
    • 1 livre audio par mois de votre choix
    • Le premier mois est gratuit, 9,95 €/mois ensuite
    • Sans engagement
    • Annulation simple et rapide
  • - ou -

Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one

    Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when, and why, less is more
  • Analyze recent trends that effect your positioning

    Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.

    ©2001 McGraw-Hill; (P)2004 AMI

  • Ce que les critiques disent

    "One of the most important communication books I've ever read. I highly recommend it!" (­­Spencer Johnson, author of Who Moved My Cheese?)

    Ce que les membres d'Audible en pensent

    NOTATIONS

    5.0 (1 )
    5 étoiles
     (1)
    4 étoiles
     (0)
    3 étoiles
     (0)
    2 étoiles
     (0)
    1 étoile
     (0)
    Global
    4.0 (1 )
    5 étoiles
     (0)
    4 étoiles
     (1)
    3 étoiles
     (0)
    2 étoiles
     (0)
    1 étoile
     (0)
    Histoire
    5.0 (1 )
    5 étoiles
     (1)
    4 étoiles
     (0)
    3 étoiles
     (0)
    2 étoiles
     (0)
    1 étoile
     (0)
    Performance
    Trier par :
    • Photo d'abonné Audible
       
      Jamal 03/04/2016
      Jamal 03/04/2016 Membre depuis 2013
      notes
      critiques
      2
      1
      Global
      Performance
      Histoire
      "Very good"

      Indispensable pour tout businessman. A lire et relire. Plusieurs wow moments.
      Vous ne regretterez pas votre achat.

      0 sur 0 personne(s) ont trouvé cet avis utile

    Signaler un contenu inapproprié

    Si vous trouvez cette critique inappropriée et pensez qu'elle devrait être retirée de notre site, faites-le nous savoir. Ce signalement sera examiné par Audible et nous prendrons les mesures appropriées.

    Annuler

    Merci beaucoup !

    Nous avons reçu votre signalement. Audible l'étudiera le plus rapidement possible et prendra la décision la plus appropriée.