Revenue and the CMO | Livre audio

Revenue and the CMO: How Marketing Will Impact Revenue Through Big Data & Social Selling

Prix :6,11 €
  • Détails de l'abonnement :
    • 1 livre audio par mois de votre choix
    • Le premier mois est gratuit, 9,95 €/mois ensuite
    • Sans engagement
    • Annulation simple et rapide
  • - ou -

Description

If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth. What can CMOs do to play a more important role and make a real impact on revenue? The answer lies in leveraging Big Data and Social Selling - from the marketing organization - to impact revenue. CMOs play an especially critical role given their access to crucial market and buyer information.

Marketers can collect petabytes of data about buyers - who they are, what they know, how they behave and how they perceive a brand and its offerings. By collecting the information most valuable to sales, and by getting that information to them in an easily-digestible form, CMOs can bridge the gap between marketing and sales. Bridging the two ultimately leads to greater revenue - something sure to please any CEO. Revenue and the CMO describes how this happened at one company. It gives you an in-depth look into the model and presents a step-by-step blueprint for how you can apply it to your organization and business situation. Stepping up to this role can make the difference between success and failure for you and your company. Revenue and the CMO will show you how to make an impact on revenue - and your career.

©2013, 2014 Glenn Gow (P)2013, 2014 Glenn Gow

Ce que les membres d'Audible en pensent

NOTATIONS

1.0 (1 )
5 étoiles
 (0)
4 étoiles
 (0)
3 étoiles
 (0)
2 étoiles
 (0)
1 étoile
 (1)
Global
0 (0 )
5 étoiles
 (0)
4 étoiles
 (0)
3 étoiles
 (0)
2 étoiles
 (0)
1 étoile
 (0)
Histoire
0 (0 )
5 étoiles
 (0)
4 étoiles
 (0)
3 étoiles
 (0)
2 étoiles
 (0)
1 étoile
 (0)
Performance


Il n'y a pas encore de critiques disponibles pour ce livre audio.

Signaler un contenu inapproprié

Si vous trouvez cette critique inappropriée et pensez qu'elle devrait être retirée de notre site, faites-le nous savoir. Ce signalement sera examiné par Audible et nous prendrons les mesures appropriées.

Annuler

Merci beaucoup !

Nous avons reçu votre signalement. Audible l'étudiera le plus rapidement possible et prendra la décision la plus appropriée.