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    Description

    From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

    Now, in this intriguing and entertaining expose, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

    Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.

    Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
    ©2009 Jerry Oppenheimer (P)2009 Audible, Inc.
    Commerce Business et carrière
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    Commentaires

    "Jerry Oppenheimer, best known for mordant biographies like Just Desserts (about Martha Stewart) or State of a Union (on Bill and Hillary Clinton's marriage), has now trained his sights on the world's biggest toy company - its egos, scandals and flawed products. In his toyland, nothing is cute." ( The Wall Street Journal)
    "Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company." ( Publishers Weekly)

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